Denim Jean Survey
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Survey of Jeans
The Marketing 347 class is conducting research on student attitudes and preferences towards jeans. We ask that you please assist us in our efforts by taking a few minutes and completing this survey.
What brands come to mind when you think of jeans?
Please rank the following items in order from greatest to least important when considering the purchase of jeans. (Rank from 6 to 1 – 6 being the highest)
How many jeans have you purchased in the last 6 months? ___________
12 months? ___________
On average, how much do you spend on a pair of jeans? Circle your answer.
Under $25 $25-50 $51-75 $76 – 100 $100 -125 $125-150 Over $150
5. Do you think your spending habits on jeans are reasonable? Why or Why not?
If on average, you purchase jeans for more than $75, for what purposes do you buy them? Check all that apply.
Everyday Wear
Going Out
Best Fit/Cut for Body
Quality/Durability
Work/Class
Fashion
Brand Name
Where do you usually purchase your jeans? Check all that apply.
Department Store (Foleys, Dillards, Neiman Marcus, etc.)
Boutique (Charli, Witts End, etc.)
Specialty Retailers (Gap, Abercrombie, etc.)
Discount Retailers (Target, WalMart, etc.)
Off-Price Retailer (Ross, TJMaxx, etc.)
Online
How much do you spend on jeans per year? Circle one.
$0-100 $100-200 $200-300 $300-400 Over $400
9. Have you ever seen or heard of the Citizens of Humanity Jeans? Yes / No
10. Have you ever purchased Citizen jeans? Yes / No
11. Which brand of jeans do you currently buy? Check all that apply.
Old Navy
Citizens of Humanity
Seven
True Religion
Abercromie
Paper Denim and Cloth
Levis
Express
Lucky Brand
Other ______________
12. Please rank the top 5 brand names jeans you currently buy with 1 being your most favorite brand.