Nearbynow: Online Shoppers BeCome In-Store Buyer
Nearbynow: Online Shoppers BeCome In-Store Buyer
U.S. companies are not only facilitate the consumers to hunt for the desired product. Her presence as a rescue angels for shopping enthusiasts. In addition, stores and shopping centers are also not spared sprayed profit.
In this day and age, all the required fast-paced, easy and practical. Similarly, the customer wants. For many consumers, shopping activities are sometimes time-consuming. Not to mention when faced with the search for a product that is rarely on the market or limited edition. Consumers should enter some shopping center without a clue. It was like looking for small needle in a haystack. Its draining, waste of time as well.
In the early 1990s, influenced the development of internet shopping behavior of consumers. Shopping activity can be done through online shopping services. Simply by browsing on the Internet, see the specifications of products, compare prices, ordering via phone or email, then the ordered goods will be delivered to homes.
Most consumers use the Internet to survey a searchable product first before shopping. Now with mobile phones, the same thing can be done. Like search engines, consumers with easy access to any information, including product info, map of store locations, the presence of attractive offers, and others only by phone.
Search Services Based on Location With NearbyNow
In America, business in-store reach a value of more than half a trillion dollars, several times larger than the online business, but not many companies that provide solutions in bridging the gap between online businesses and in-store.
NearbyNow present to answer the challenge. This company provides online marketing technology and services to the stores and shopping centers. They use the strategy of location based services accessible to consumers via mobile phone.
At first, NearbyNow established to encourage sales traffic at the shopping center. Slowly but surely, the company compiled a list of inventory items to a shopping mall (600K to 800K each of kinds of goods at the mall).
For these types of products in the sale or part of the promotion, visitors are invited to send an SMS to the mall with two-letter code NearbyNow malls – such as SF for San Francisco – to obtain sales information. Consumers then get a welcome message with a list of ongoing sales and consumer demand in order to enter the brand and the products they are looking for.
In return, consumers get a list of stores that have goods, including prices and relevant sales information. For example, consumers can search for “jeans” or “Levis 509” and get relevant results. Consumers may also be faced with an ad that reads “Shoe sale at Macys,” which is commercial advertising. For shopping enthusiasts, hear the word sale will attract them to the place.
Because SMS is a common thing for mobile phone users, with most of the young visitors the mall, then the interaction will be very clearly visible. The response to special offers like “free tickets” may cause reactions headlong. This indicates the power of mobile interaction with consumers.
By searching online, or send an SMS to get more information about selling a product, 70 percent of consumers would drop by the mall for 48 hours after confirming the purchase or they will visit the mall.
Consumers can access how many people are looking for shoes, computers and other goods, and retailers to adjust