Business Plan
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Final Project Guidelines
The final project for the course is the development of a small business concept paper. This paper will bring together the application of the materials in the classroom, the text, lectures and independent research though the development of a new business venture concept paper focused on the creation of your new venture.
The paper will be constructed using the following Topic Outline:
I. Executive Summary
II. Company Background
Business History
Growth and Financial Objectives
Legal Structure and Ownership
Company Location and Facilities
Plans for Financing the Business
III. Organization
Team Members
Organizational Structure
Other Key Employees
Principal Stockholders
III. Market Analysis
Summary
Industry Analysis
Target Market
Customer Profile
Major competitors and participants
Market Segmentation
Projected Market Growth and Market Share Objectives
IV. Product and Service Offering
Product and Service Summary
Product and Service Uniqueness
Product and Service Descriptions
Competitive Comparisons
Research and Development
Patents and Trademarks
V. Marketing Plan
Creating and Maintaining Customers
Product Pricing Strategy
Product Positioning
Sales and Distribution Plan
VI. Pro Forma Financial Data
a. Pro Forma Beginning Balance Sheet
b. Projected Monthly Cash Flow Statement for Year 1
c. Pro Forma Income Statement for the period ending Year 1
Please develop a tightly focused, strategically oriented paper. I will be looking for depth and breadth in your findings and analysis. Do not write in any section