The International Strategy of Tata Motors
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[pic 1][pic 2][ST512E2016_ Acer America_WEI_RUIFENG_ETU20160104]Category1. Background 1.1 The development of automobile in India 1.2 The development of automobile in worldwide 1.3 Brief introduction to TATA Motors 1.4 The development of TATA motors in domestic and global 2. The international strategy of TATA Motors 2.1 Why TATA Motors go abroad— from the perspective of five forces 2.1.1 Competitive rivalry 2.1.2 Threat of new entrants 2.1.3 Threat of substitutes 2.1.4 Bargaining power of suppliers 2.1.5 Bargaining power of customers 2.2 SWOT analysis of TATA Motors 2.2.1 Strengths 2.2.2 Weakness 2.2.3 Opportunities 2.2.4 Threats 2.3 The international way of TATA Motors 2.3.1 Stage One: International strategy 2.3.2 Stage Two: Multidomestic strategy 2.3.3 Stage Three:Transnational strategy 3. Potential challenges 4.Suggestions for future Reference The international strategy of TATA motors Background1.1 The development of automobile in IndiaThe automotive industry in India is one of the largest in the world, the industry produced a total 23.96 million vehicles in FY 2015-2016, compared to last year, the growth rate is 8.68%, and it accounts for 7.1% of the GDP of India.[1]Here is the domestic market share of 2015-16 in India, it can be seen that two wheelers(80%) still accounts for the vast majority of India’s automobile market, followed by passenger vehicles(15%), but the commercial vehicles only accounts for 3%. [pic 3](Data resource: )In graph 2, the sales of automobile kept a steady growth in both domestic and global market. [pic 4](Data resource: )So it can be concluded that India’s automobile industry is leading a growth trend, serving domestic demand and increasing exports for exploring international market. But the automobile industry concentrates on producing two wheelers, which is low value-added, materials-consuming and low technology.1.2 The development of automobile in worldwideCharter 1 is ordered by the quantity of total. India ranks 6 on the table, with a high growth rate of 6.5%. And for the most of countries, they are experiencing an increasing trend.
Charter 1 2016 Q2 automobile production statistics around world (TOP 10)[pic 5](Data resource: