Organisational Diagnosis
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Perform a diagnosis of an organization that you are familiar with, using the diagnostic organizational level analysis. Your diagnosis should include an assessment of the organizations performance and an indication of the underlying cause of problems.
1. What is diagnosis?
Diagnosis is a systematic approach to understanding and describing the present state of the
organization.
2. The open system: The general diagnosis model based on systems theory that underlines most of OD.
The elements in open system model are:
– Input: Information, energy, people
– Transformations: Social component, technological component
– Output: Finished goods, services and ideas
3. Organizational level diagnosis
The elements in organizational level diagnosis are:
Inputs: General Environment, Industry Structure
Strategic Orientation: Strategy, Organizational Design
Output: Organization Performance, Productivity, Stakeholder Satisfaction
MICROSOFT CARPOINT ANALYSIS
INPUT
General Environment:
Technology–depends on the advancement the technology, e.g. easy to imitate products/services.
Social and Ethical — less privacy, accuracy and safety.
Economic — different income and spending, e.g. crisis in Asia causes less purchasing power.
Political and legal — government regulation, e.g. taxation, domain name registration, copyright.
Company Industry Structure:
Threat of Entry
High barriers: brand identification, economies of scale, international market
Intensity of Rivalry among Competitors
More online car industries, e.g. AutoByTel, AutoWeb, and Auto Vantage
Difficult to maintain unique offerings.
Pressure from Substitute Products
The availability of substitute products: traditional dealers, other online car industry.
Bargaining Power of Buyers
More purchase options, more valuable and timely information, and the degree of transaction simplicity.
Bargaining Power of Suppliers
R&R – strong brand name, good reputation
Power to control the selling process, sales force incentives and compensation, and the message conveyed to customers.
STRATEGIC ORIENTATION
a. Strategy
Mission :
Own the largest share of the internet Automobile
Product and Services :
Provide services for new car buying and used class classifieds
Convenient ownership services
Market to be served :
People that feel unsatisfied with the current automobile purchasing process
Goal and objectives :
combine best content aggregation and leading edge technology to become consumer destination point of choices for internet car buying
focus on developing scale consumer selection vehicles
Strategic intent :
development on technology
product differentiation
Functional policies :
Dealers have to meet up certain performance required
b. Organization Design
Core activity system :
Highly use of technology infrastructures
Customized services
Use of e-commerce to support transaction process
Structural