How Did Mobilink Managed to Retain the Sufficient Market Share?Q: How did Mobilink managed to retain the sufficient market share?Mobilink is focusing on quality products not the variety of product under a brand. While other cellular service providers are claiming that they are come up with variety of products for the customers. But customer wants the quality not the varietyMobilink is completely focusing on the need and wants of their consumers and providing them all there needs according to their desires. Especially mobilink has a largest customer care centre than other service providers. Mobilink has 3 mainly customer service centers. For retaining high value customers the Mobilink team came up with the club red offer. It invites the high value jazz subscribers to join the exclusive club with 50% off on all calls made to Mobilink numbers for members, Club Red is a club created for those who want and deserve the red carpet treatment. Under this offer Jazz subscribers who cross the monthly usage threshold of Rs. 1,000 will get a 50% discount on all calls to Mobilink numbers for the remaining days of the month. i.e. If a subscriber reaches Rs. 1,000 threshold on 20th of the month then he/she will get a 50% discount on all Mobilink calls till the end of month.
Being the market leader, Mobilink find ways to expand total market demand and protect its current market share through good defensive and offensive actions. It increase its market share, even if the market size remains constant and leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for our Customers while exceeding Shareholder value & Employee Expectations. In pricing strategic point of Mobilink is practicing the market skimming strategy not the market penetration strategy, as the other service providers are focusing on the penetration strategies with the lowest rates. But the Mobilink is charging the premium prices on their quality services bases and the highest market share in the Pakistan, and providing the more connectivity than other service providers
Mobilink is committed to the quality, service, flexibility, and value that makes it truly the premier Internet Services Provider of Pakistan. A lot of our customers go to broadband through the Express Connectivity (2GB) networks and the cost is low and can be a little steep compared to other providers. We provide some of the better value and service on the 2GB internet link we provide in rural regions and also offer in-person services over the internet at our own office by offering digital-communication tools and tools to allow us to reduce costs. However at Mobilink we are offering a service for lower cost, and in that case we offer better value to our customers. Mobilink also does not create cost or revenue for companies by charging in-person price, service, or cost per day to our customers, but we encourage that business should be willing to pay, or at least willing to use this pricing model to achieve their long-term plans. We want our clients a choice of options and the best pricing solution, not the other way around. Our business is a business for people and it has been based on the open relationship between our customers and Mobilink and the fact the customer may be able to get some of their basic digital services from their local service provider.
About Mobilink Mobile: Mobilink Mobile represents the vision and vision of the national mobile communication provider.
In addition to the world-leading technology services, our national network technology allows us to communicate at a lower latency and frequency, and to deliver content and services to mobile phones and tablets in a more rapid and effective and timely way. Our technology provides us with a way to improve our products and solutions to improve customer satisfaction and to support the continued growth in the Internet infrastructure and services. Our strong products and technologies also allow us to provide better data quality, access to better data coverage and provide faster response times to users, allowing us to meet future demands at a time of need.
About Mobilink Telephone: Mobilink is a U.S. Cellular Company which provides the telephone services of nearly 20 million rural and suburban consumers. Mobilink Telecom operates over 150 subsidiaries in 18 countries. In 2008, while our market share increased from 30% to 40%, we increased by nearly 25% over the same period. From 2006 to 2011, Mobilink Communications acquired the majority stake in two other national operators owned by the Federal Communications Commission and the American Telephone and Electronic Association. Based in Fayetteville, North Carolina, the Chairman is J. Charles W. Campbell, Jr. Chairman is Joseph W. Campbell, Jr., D.L. E. Eagan, Jr. Managing Director is Daniel M. Albrecht, Jr. Treasurer is Robert H. Arner, Chairman of the Chairman and President is Kenneth B. Archer, Chairman of Strategic Initiatives (Sec). In addition, we are the oldest major U.S. Cellular Company in existence. Our mobile technology enables us to provide our customers the fast and reliable international performance that we need. As of 2012, Mobilink reported gross revenues of $1.7 billion and adjusted earnings per share of $1.46, $2 cents per share.
About Mobilink Internet Service: our network was first announced in 2008 and expanded to 20 markets in 2008 with our first “biggest market” being India under the Nokia brand