GlobalizationEssay Preview: GlobalizationReport this essayGlobalization affects every aspect of business from managing, to finance, to how to market a product in a different country. Most markets across boundaries and in different countries are alike in the fashion that they have free market orientation. Even though these countries share a free market ideology, it is still hard to have a globalized marketing strategy because the infrastructure of each country varies so greatly. In the past, the development of infrastructures has been left to government policies and leaders, however if marketers of corporations and other businesses want to be able to reach as many potential customers as they can, they will need to start influencing, as well as aide in the developments of foreign countries’ infrastructures.
In contrast, the concept of a globalized strategy to engage in new business activities may be attractive to marketers and businesses because of their ability to be part of the globalizing process in their own countries. According to GlobalizationEssay, the concept of a globalized business must involve engaging with and influencing all of the countries to which your business is based. This is especially true for foreign countries that share certain trade policies with the U.S., U.K., and other EU countries that the marketing strategy has also been widely adopted in in Europe. With regard to U.K.- and European-developed countries, the globalization approach takes advantage of the development of the domestic industry that is part of their natural resources. Using this strategy, the European-developed country will have less to lose or gain in terms of competitiveness. Because it is such a large, highly developed industry such as the industry developed in the United States, the European-developed country also lacks a foreign direct investment or a large external sector, which can be valuable if the European countries are able to provide significant jobs and services to their domestic consumers. In addition to these issues that exist in most of the U.S. and U.K., the European countries have also been able to offer incentives from American companies or direct investment from U.S. corporations. Finally, in this business world, the domestic market, as well as the market in foreign countries can be very important to have in the coming decade.
Internationalization Essay: Globalization is a very valuable marketing strategy if it is an international product.
A great advantage of the globalization industry in the United States is that Americans have much greater flexibility and will be able to access American market conditions quickly and effectively. An internationalization strategy that incorporates an international marketing strategy that applies a specific business model to all of its markets can significantly reduce the risk of a domestic market losing out on opportunities for new and new business ventures and may also increase the amount of American customers coming to the U.S. markets. For example, if an American corporate makes a marketing plan at home, American consumers should consider having American marketers with them to help them decide what to do with their products and services.
Internationalization Essay:
The idea of a globalized approach to develop new business opportunities may be attractive in some foreign countries. For instance, the concept of a globalized strategy may also be attractive in many U.S. cities.
A globalization strategy is similar to the concept of a new global strategy or the idea that the U.S. has an integrated, national strategy. However, unlike a new strategy, which needs to be applied across all jurisdictions to reach all customers, a new strategy is always applicable to all countries involved. The different cultures and customs of nations play a crucial role in the development of a new global strategy.
The concept of a globalization strategy may also be appealing in some areas of foreign business and development. For example, the development of new international market sectors such as insurance and pharmaceuticals and the growth of advanced manufacturing facilities may increase the number of international consumers entering the U.W., U.C., and other non-U.S. countries.
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There are four main parts of a countries infrastructure that desperately need to be developed before global marketers can completely bring a new product or service to a country. The first part of the infrastructure would be electricity. Electricity is important in marketing because it directly affects the shelf life of several consumer products through the simple process of refrigeration. Television access is gained through electricity, “the absence of electricity will affect a standardized global media strategy that uses television advertisements” (Paul, 2005, pg.5). A third problem with the absence of electricity is the availability of telephones. This absence of phones will hurt a company’s internal communication network. Electricity directly affects the manner in which a company packages and transports its goods from market to market; it also affects how a company can communicate within its own firm and with its clients in areas of promotion strategy and communication policies.
Another part of a countries infrastructure, which is crucial to having a global marketing strategy is the presence of roads. “ It is important to note the absence of motorized roads in developing countries can affect not only the product packaging, but also the shelf life of consumer products since they may have to pass through the hands of several middlemen, and take longer to get to the final consumer” (Paul, 2005, pg. 6). If roads play a major role in a company’s distribution strategy in their home country they will play a major role in other countries. Therefore we can make an argument that global companies need to have policies put into affect that allow them to take part in road development.
Communication both internal and external is a major part of a country’s infrastructure. The technology available in each country will influence how a firm will be able to communicate both with consumers and with stakeholders. When a firm communicates with current and potential customers, they use a mix of communication strategies, such as personal selling, advertisements, promotions, and public relations. Having a standardized global communication network with help to lower a firm’s cost, which is a huge savings for companies. However, the country’s infrastructure policy with regards to how easily available print and broadcast media will affect the effectiveness of a company’s communication strategy. “The ability of any company, global or local to do “good” and improve the quality of life while making a profit lies in their willingness and ability to think outside the box” (Paul, 2005, pg.7).
Another infrastructure that needs to be addressed is the level of education in the countries you are trying to market too. Education influences how customers acquire information about your products and also how strictly they are in policing their consumer rights. Corporations and firms need to understand the level of education in the countries they are working because there is such a wide literacy gap between trading partners around the world. If we could improve the level of education in the world market, it would greatly improve the developing markets around the world and help in developing a global marketing strategy. Improving education levels will also have an ethical and moral implication for firms because companies know that informed and education consumers will exercise their rights for entitlement to safe products.
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