London Olympic Games 2012 – Short Notes
Organizational Structure:
Olympic Games 2012:
Located in poor East London (long term plan for time after games)
Athletes from 205 countries, 26 sports, 300 events in 17 days
7.9 million tickets (average of 500000, peak around 800000 spectators)
IOC (NPO):
governing body of the Olympic Games based in Lausanne (Switzerland)
chose the Olympic host cities
provide contractual guidelines
manage broadcasting rights, international sponsorship, international licensing
OCOG (host city, 4-7 years):
Ticketing, domestic sponsorships, domestic licensing
Plan for, organize and manage 17 days of games
Olympic Delivery Authority (quasi-governmental organization):
Provide infrastructure (stadia and aren as, Olympic Village, national and international transportation systems), “first public transport Olympics”
Problems regarding ticketing:
Running 26 world championships in a fortnight
Different demand different pricing ?
Ticket distribution
Question 1
Reduce unsold tickets, empty seats and frustrated sports fans (problems in the past concerning ticketing) Ticketing = 20% of revenue, but = 80% of public relations headaches
London Organizing Committee of the Olympic Games (LOCOG)
Commercial Director of the LOCOG: “Missing revenue or attendance target is unacceptable”
Main objectives:
Maximize Revenues
Maximize attendance
BUT ALSO: Fill seats with knowledgeable fans create energy and atmosphere
Accessibility of tickets to average Londoners / “Everybodys Games” majority of tickets priced that public can afford them / fair distribution
International Olympic Committee
High attendance as indicator for successful games / High attendance better atmosphere better image better broadcasting deals ?
BUT ALSO: Chose the host / “Everybody ‘s games” slogan should