Marketing Plan and Sales Tactics
Marketing Plan and Sales Tactics
Target Market
We at BLT, INC after studying Research and Development of customers’ needs and use pattern for computers in the different segments have decided to focus our initial attention on the Cost cutter and Traveler sectors. Users in the Cost cutter segment want a computer that has basic functions and is easy to use. The users of the cost cutter are a large segment with a lot of users that perform the daily task of the office. Cost Cutter segment is price sensitive, they need a computer that have easy set up and little to no training needed for the workers to use it. The computer should have the ability for the workers to use Word Processing, internet access, and bookkeeping are the main use patterns of the cost cutter. While users in the Traveler segment want a computer that is portable and easy to use on the road, they are salespersons and business executive who need to get their work done while on the go. They are looking for security, the ablility to connect to the internet and to access sales reps and support. The portable devices will be used mostly for presentations, word processing, business graphics according to the R&D.
The Cost Cutter and Traveler segments were selected because we wanted to become market markers in a segment that was geared towards office workers as well as business executives on the go. Because Cost Cutter is a segment that wants a basic computer at the best price which BLT, Inc can provided better than the competition. Traveler segment was selected because we can make a quality product, with good performance and the ability to travel at a moderate price.
In the beginning we will tackle only two segments in the computer market so that we can get the BLT, INC name and brands in those markets and in the companies. As we get a foot hold in the Cost Cutter and Traveler markets we will expand to the Innovator