The Marketing Mix of StarbucksEssay Preview: The Marketing Mix of StarbucksReport this essayThe Marketing Mix of StarbucksProductWhat would Starbucks offer in the Finnish market? Usually companies offer similar selection in each market, and Finland is not likely to be an exception. What is the main product beloved by millions and successfully provided by Starbucks since 1971? Right, Coffee. Around 100 different specialty coffee beverages! From Brewed coffee to Frappuccino blended beverages add to these chocolate drinks, tea and juices and youll get a head-spinning range of only drinks Its probably too much for customers as they would be too much challenged by choosing.
On average Finnish coffee shops offer from 15-30 kinds of coffee-beverages, for Starbucks its nothing, thus this is a place to overplay the rivals. 50 drink items probably would be enough. Most of cafes offer traditional menu consisting of filtered coffee (a must in Finland), espresso based drinks, such as Espresso, Americano, Cappuccino, Latte, Glasse, Mocha, Machiato, rarely with different dressings and tastes. Here Starbucks comes and bits all of them with its Frappuccino (a line of blended coffee beverages trademarked and sold by Starbucks).(1)
Perfect collection of tea by Tazo Teas would not leave indifferent those who do not consider themselves as coffee lovers. All coffee range is accompanied with wide offer of pastries salads and breakfast options.
Starbucks product line is not limited with conventional beverages one can drink in coffeehouses, it offers also bottled coffee drinks which are sold in supermarkets, souvenirs, drinkware (glasses, mugs, bottles), coffee machines, coffee&tea presses, grinders and other coffee related equipment.
Besides customers can find CDs with the music playing in Starbucks coffeehouses and one more things need to be mentioned Ethos water, 5 cents from each sold bottle in the world go to Ethos Water Fund, which is created to help children from emerging countries to have clean water “So far more than $6 million has been granted to help support water, sanitation and hygiene education programs in water-stressed countries – benefiting more than 420,000 people around the world” (2).
Overall Starbucks follows the multi-brand strategy “by building a portfolio of branded business units beyond the Starbucks retail brand.” (3) Starbucks brands portfolio includes: Starbucks branded coffee, Tazo – tea brand, Etho Water, Frappuccino.
PriceStarbucks pricing strategy is based on quality, differentiation and authority value. (4) Starbucks offers products of high quality and provide excellent service for customers, they are ready to pay more for better quality and better service. Starbucks should maintain the quality of coffee sourcing and the level of services to justify higher prices. Starbucks spends much efforts to differentiate itself from the competitors: new kinds of specialty coffee drinks, interior design to make time spent at Starbucks coffeehouses even more pleasant, new services (Starbucks goes mobile), Starbucks social network community and etc, all this to create additional value for customers for which they are ready to pay more. Overall Starbucks is a strong global brand positioning itself as a coffee expert and its products are priced according to the upscale image related to the brand.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, a leading global brand, strives to make customers feel at home during all important activities. Our services, quality, service, and reputation make the Starbucks brand stronger than ever before. Starbucks offers low cost options (for starters, customers choose the cheapest Starbucks and the highest quality Starbucks brands) and high quality service. It is in fact hard to be a Starbucks customer for someone that comes to us with their choice of brands and is not familiar with our current brand of high quality coffee. Starbucks is an example of our company’s commitment to the quality of its people and to its customers.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, a leading global brand, strives to make customers feel at home during all important activities. Our services, quality, service, and reputation make the Starbucks brand stronger than ever before.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, our first-ever retail partnership allows Starbucks to offer fresh and affordable coffee as its product lines are constantly innovating the way customers get coffee. Starbucks’ brand identity remains the same – Starbucks.com® is truly an identity for everyone, regardless of where they are or where they came from.
- Starbucks, the world’s No.1 coffee company, has a reputation for being committed to providing the best and most local and friendly coffee in the world. They’ve built its reputation as the nation’s largest and best-known brand and are renowned for being the first to ensure customers are served the best quality of coffee.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, our first-ever retail partnership allows Starbucks to offer fresh and affordable coffee as its product lines are constantly innovating the way customers get coffee. Starbucks’ brand identity remains the same – Starbucks.com® is truly an identity for everyone, regardless of where they are or where they came from.
- Starbucks, the world’s No.1 coffee company, has a reputation for being committed to providing the best and most local and friendly coffee in the world. They’ve built its reputation as the nation’s largest and best-known brand and are renowned for being the first to ensure customers are served the best quality of coffee.
- Starbucks, the world’s No.1 coffee company, recently opened its current second store in Los Angeles. The new Starbucks store, located near one of the greatest coffee con shops in the world, has helped them find some serious success in the coffee industry. The company also has been named in one of the top seven coffee magazines of 2008
- Starbucks has been known to deliver quality coffee for a long time now and, due to its deep commitment to sustainability and efficiency, the company has taken steps such as increasing efficiency and upgrading the stores to make them competitive to the next generation of products. And in recent years, the company has also stepped up initiatives to bring new products to you on a regular basis, like the Starbucks New Car Wash® which they’ve designed just for you. The new Starbucks Store can be found at 827 E
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, a leading global brand, strives to make customers feel at home during all important activities. Our services, quality, service, and reputation make the Starbucks brand stronger than ever before. Starbucks offers low cost options (for starters, customers choose the cheapest Starbucks and the highest quality Starbucks brands) and high quality service. It is in fact hard to be a Starbucks customer for someone that comes to us with their choice of brands and is not familiar with our current brand of high quality coffee. Starbucks is an example of our company’s commitment to the quality of its people and to its customers.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, a leading global brand, strives to make customers feel at home during all important activities. Our services, quality, service, and reputation make the Starbucks brand stronger than ever before.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, our first-ever retail partnership allows Starbucks to offer fresh and affordable coffee as its product lines are constantly innovating the way customers get coffee. Starbucks’ brand identity remains the same – Starbucks.com® is truly an identity for everyone, regardless of where they are or where they came from.
- Starbucks, the world’s No.1 coffee company, has a reputation for being committed to providing the best and most local and friendly coffee in the world. They’ve built its reputation as the nation’s largest and best-known brand and are renowned for being the first to ensure customers are served the best quality of coffee.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, our first-ever retail partnership allows Starbucks to offer fresh and affordable coffee as its product lines are constantly innovating the way customers get coffee. Starbucks’ brand identity remains the same – Starbucks.com® is truly an identity for everyone, regardless of where they are or where they came from.
- Starbucks, the world’s No.1 coffee company, has a reputation for being committed to providing the best and most local and friendly coffee in the world. They’ve built its reputation as the nation’s largest and best-known brand and are renowned for being the first to ensure customers are served the best quality of coffee.
- Starbucks, the world’s No.1 coffee company, recently opened its current second store in Los Angeles. The new Starbucks store, located near one of the greatest coffee con shops in the world, has helped them find some serious success in the coffee industry. The company also has been named in one of the top seven coffee magazines of 2008
- Starbucks has been known to deliver quality coffee for a long time now and, due to its deep commitment to sustainability and efficiency, the company has taken steps such as increasing efficiency and upgrading the stores to make them competitive to the next generation of products. And in recent years, the company has also stepped up initiatives to bring new products to you on a regular basis, like the Starbucks New Car Wash® which they’ve designed just for you. The new Starbucks Store can be found at 827 E
I have been exploring coffee prices in Finland and it seems that local competitors have relatively the same pricing level I even personally visited two coffee chains popular in Finland. So If you go to Roberts Coffee you will pay around 3.50-3.90 Euro (depends on the type: with or without dressings) for Latte of standard size and 4.10-5.10 Euro for Latte in Waynes
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, our first-ever retail partnership allows Starbucks to offer fresh and affordable coffee as its product lines are constantly innovating the way customers get coffee. Starbucks’ brand identity remains the same – Starbucks.com® is truly an identity for everyone, regardless of where they are or where they came from.
- Starbucks, the world’s No.1 coffee company, offers a wide range of espresso and latte offerings to consumers. Starbucks, our first-ever retail partnership allows Starbucks to offer fresh and affordable coffee as its product lines are constantly innovating the way customers get coffee. Starbucks’ brand identity remains the same – Starbucks.com® is truly an identity for everyone, regardless of where they are or where they came from.