Essay About Digital Camera And Digital Avc Networks

Lumix Marketing Battle
Lumix Marketing Battle
[pic 1]Table of content1. Background
Market situation: Panasonic offers a wide range of digital cameras for all customers needs. With designs ranging from creative, stylish, casual, super zoom and touch digital cameras. Lumix is one of the best camera of Panasonic. With features, which make stunning photography effortless, the Lumix is the best choice for customers who want to capture moments in perfect clarity. By applying new technologies in the products, Panasonic has made Lumix become an unique camera with various functions but still friendly with users. For example: to help people capture incredible photographs, a Lumix id endowed with features such as iA Mode (Intelligent Auto), helping people adapt photography to whatever surrounding they are in. Moreover, with other features which are Face Detection and Intelligent Scene Selector, a Lumix cannot leave anyone out of the frame (Panasonic, UK, 2012). According to Mintel – a market research firm- Panasonic was in Top 4 camera manufacturers, having increased their market share 2% from 2010 to 2011        [pic 2]Figure 1: Digital Camera manufacturer market share (2008-2011)However, in compare with the leaders in the market such as Canon, Nikon and Sony, the market share of Panasonic is significantly lesser. These 3 brands they are very strong in DSLR – currently, this type of camera is very popular, there are more and more consumers want to buy it. In case of Panasonic, the company focuses on single lens camera; hence its market share is much lesser than other 3 brands. Stability, Panasonic is more and more well-known for it single lens camera in the digital camera industry. Competitor’s analysis                There are several competitors in Thailand digital camera market; however, we choose Canon, Nikon and Sony as Panasonic’s main competitors. These 3 digital producers have a lot of experience in digital camera’s technology and have a long history running their business in Thailand market. Although there are not direct figure show their market share in Thailand, but those them are well known by Thais.Canon:                The number one company in the digital camera industry and it has over 28 years experience in the digital camera industry. Canon’s digital camera has led the Japan market today and those products have become synonymous with quality, durability and style. Canon’s compact digital cameras embody the advanced camera technologies Canon has developed over the years and continue to receive enthusiastic reviews from users. Advanced optical technology, camera control technology and electronic devices technology densely mounted in a small body design make for compact cameras that deliver high performance and high image quality.(Canon Europe, research and development mission for Canon Europe, no date). Nowadays, a large number of the excellent camera shop offer Canon digital camera in Bangkok, although the electronic store not just sells digital camera, it also sells other electronics which belong to different brand.