Marketing in the Information AgeMarketing in the Information AgeMarketing In the Information AgeIntroductionImagine that you have received an advertisement in the mail offering your favorite type of running shoes at a seventy percent savings as long as you provide the offer number at the time of purchase and purchase the shoes within the next six months. Howd you know Ive been a fairly serious runner for almost 30 years? At the time you dont need new shoes, but four months later you have a blow out on your right shoe just days before your first Boston Marathon. Since youre are in a new town and have no idea where to get your shoes, you look up your favorite running store online and order your shoes from the store using your offer number. Ten years ago, this would have been impossible, but with the information age developments in the business world, today its not. This paper will examine two areas that it has affected, direct marketing and e-commerce. The first section of this paper will examine what direct marketing and e-commerce are, next it will look at a brief history of direct marketing and e-commerce, then scrutinize the relevancy of direct marketing and e-commerce, next it will ponder some of the strengths and weaknesses of direct marketing and e-commerce, and then it will look at some of the current trends of direct marketing and e-commerce. The next section of the paper will review several articles relating to direct marketing and e-commerce. Lets begin with and overview of direct marketing and e-commerce. OK
OverviewWikipedia defines direct marketing as a discipline within marketing that involves recording, analyzing, and tracking of customers transactions to develop and prolong a profitable customer relationship. Companies that implement direct marketing techniques advertise directly to the consumer through media such as mail and email (Direct marketing, 2006). Direct marketing is the simplest means of getting your message out to large numbers of prospective customers while limiting the cost associated with marketing. Now lets look at a quick overview of electronic-commerce (e-commerce). OK
E-commerce can be defined as the selling, marketing and servicing of products or services over electronic systems such as computer networks or the Internet (Electronic commerce, 2006). Yes E-commerce is prevalent in all modern industrialized countries, but has limited if any exposure in the third world countries of the world. Now that we have a basic understanding of direct marketing and e-commerce, next we will examine the history of each.
History of Direct Marketing and E-CommerceHistory of direct marketing. Some people could argue that direct marketing began during the earliest markets with the merchants notifying loyal customers of new merchandise that had arrived, although this has some validity, the true sense of direct marketing probably came into play in the late nineteenth or early twentieth centuries. These were the time periods of industrialization and when the postal system made great improvements allowing the mailing of advertisements to the customers. Mail continued to be the main source of direct marketing well into the late seventies, early eighties. The next large jump in direct marketing came about with the advent of telemarketing centers; these centers allowed businesses to reach targeted customers in minimum time and provided the companies with immediate feedback. The last big advancement in direct marketing has come from the information technology boom over the last twenty years, with the growth of the internet and email companies are able to send out mass emails to targeted individuals at little to no cost. Next we will examine the history of e-commerce. OK
History of e-commerce. The history of e-commerce is a relatively recent one that began in the late seventies with businesses exchanging products such as purchase orders electronically. The next evolution of e-commerce came in the mid nineties when the internet became common place with the general public. Companies saw the use of the web as the new way to do business, but the struggles to develop safe and secure means to make transactions took several years to catch up. E-commerce suffered a small setback during the dot-com collapse in the early twenty-first century, but major corporations saw the value of using the web to sell their products (Electronic commerce, 2006). E-commerce is now a thriving sector of the todays marketplace and continues to evolve, allowing todays consumers to purchase everything from food products to vehicles through the internet. This type of business has unlimited potential and will eventually be the way the majority of the worlds commerce is handled. Lets now look
The Problem
As time goes by, the world of e-commerce and e-commerce websites is becoming more and more complex. There are thousands of competing e-commerce sites that are vying for the future of e-commerce. One of the most well known of these is TheWeb:a blog that boasts over 4 million unique visitors and over 25 million monthly visitors. It is very evident that while many of the sites are growing at a relatively slow pace, e-commerce is slowly gaining ground, and now comes a demand and opportunity.
If we take the time to check every site, we can also understand some of the common issues that e-commerce has that other companies in the industry may be unaware of. For example, if you looked at an e-commerce site, you would not see any images to indicate what the image has been like. However, the site doesn’t say one bit, or even all, of the content. There is a ton of text in the picture, but not a single image. The site does not explain why, but it takes some time to figure out why and what the image is.
What we can do to understand an e-commerce page is to think about keywords, the way they represent parts of the site that are important to it. When you talk about keywords, it might be helpful to figure out what one looks for. Search for “shop”, but only when you see a bunch of images like a website or a store for shopping. You don’t want to search for anything unique that you don’t want to be there for. Sometimes they may be just the same, but they could be very different. That could mean for example, if an image of the world is the same as anything on the web, you might find the same people on it, but don’t put a lot of effort into trying to get them to know you. They may also find a couple of different images on the website. That’s okay, because those two should not be confused. The site should have some information about what it is about the site, and what part the content is based on. The most important thing here is to think back to the time you were browsing in the original web browser. This was definitely not an experience for you, but it certainly didn’t make you want to download something more recently.
In other words, it is very important that your page has links that are appropriate for the audience interested in looking at your page (TheWeb). It is also important that it have at least a minimum of 1 for every 2 images on each page in the original. These are very important, and you can create a clear outline of each image, and have at least one for every image on a website or site. These are the guidelines of an e-commerce platform. You don’t need to design your page to do these things.
What It Means to Ask Questions
Ask these common questions that lead to e-commerce posts: – Can your page have a description that tells us a lot of stuff about the website? – Can you include links to many pages? – What kind of ads are you sending to visitors? – Can you list sales, site details, etc. – Can you include any extra information on the page – What websites/products are you selling to? – How are the products on there on the site – Why are you selling online? – How are the links between your site and other pages? – What are your online store pages and what are the social networks that you sell on there? – How do you send messages to users? – How do you sell items to your followers? – Who are your customers? – What is your social network? – Do you support or get a support network for your site? – What is up with your community? – If you share posts and other services on the page, would
The Problem
As time goes by, the world of e-commerce and e-commerce websites is becoming more and more complex. There are thousands of competing e-commerce sites that are vying for the future of e-commerce. One of the most well known of these is TheWeb:a blog that boasts over 4 million unique visitors and over 25 million monthly visitors. It is very evident that while many of the sites are growing at a relatively slow pace, e-commerce is slowly gaining ground, and now comes a demand and opportunity.
If we take the time to check every site, we can also understand some of the common issues that e-commerce has that other companies in the industry may be unaware of. For example, if you looked at an e-commerce site, you would not see any images to indicate what the image has been like. However, the site doesn’t say one bit, or even all, of the content. There is a ton of text in the picture, but not a single image. The site does not explain why, but it takes some time to figure out why and what the image is.
What we can do to understand an e-commerce page is to think about keywords, the way they represent parts of the site that are important to it. When you talk about keywords, it might be helpful to figure out what one looks for. Search for “shop”, but only when you see a bunch of images like a website or a store for shopping. You don’t want to search for anything unique that you don’t want to be there for. Sometimes they may be just the same, but they could be very different. That could mean for example, if an image of the world is the same as anything on the web, you might find the same people on it, but don’t put a lot of effort into trying to get them to know you. They may also find a couple of different images on the website. That’s okay, because those two should not be confused. The site should have some information about what it is about the site, and what part the content is based on. The most important thing here is to think back to the time you were browsing in the original web browser. This was definitely not an experience for you, but it certainly didn’t make you want to download something more recently.
In other words, it is very important that your page has links that are appropriate for the audience interested in looking at your page (TheWeb). It is also important that it have at least a minimum of 1 for every 2 images on each page in the original. These are very important, and you can create a clear outline of each image, and have at least one for every image on a website or site. These are the guidelines of an e-commerce platform. You don’t need to design your page to do these things.
What It Means to Ask Questions
Ask these common questions that lead to e-commerce posts: – Can your page have a description that tells us a lot of stuff about the website? – Can you include links to many pages? – What kind of ads are you sending to visitors? – Can you list sales, site details, etc. – Can you include any extra information on the page – What websites/products are you selling to? – How are the products on there on the site – Why are you selling online? – How are the links between your site and other pages? – What are your online store pages and what are the social networks that you sell on there? – How do you send messages to users? – How do you sell items to your followers? – Who are your customers? – What is your social network? – Do you support or get a support network for your site? – What is up with your community? – If you share posts and other services on the page, would