Essay About Direct Marketing Coupons And Product Intermediation

Marketing Plan Completion
Appendices IllustrationsAppendix AImplementationFigure 13.1 MARKETING PLAN COMPLETIONStart DateEnd DateBudgetDepartmentSampling Techniques10/23/14     10/13/15P    300, 000. 00Marketing DepartmentTradeshow #1 `      10/20/14     12/20/14P 106, 000. 00       Advertising Tradeshow #2            “          “Tradeshow #3            “          “Exhibit             “03/27/15P      75, 000. 00“Internet Promotion       10/25/14     10/13/15P    100, 400. 00“PRODUCT INTERMEDIATION“Robinsons Mall (San Nicolas)       11/05/14     11/20/15P     150, 000. 00“K-Servico Ilocos““P     120, 000. 00“DIRECT MARKETING Coupons       10/20/14     10/20/14P   28, 000. 00Marketing DepartmentTV Ads (Ilocos Only)       11/20/14      03/20/15P 115, 000. 00“Radio Ads (Ilocos Only)       11/20/14     11/20/15P   30, 000. 00“TOTAL PROMOTIONAL EXPENSESP1, 024, 400. 00DIRECT COSTINGTrucking         11/05/14    11/05/15P 180, 000. 00“Rental #1 LaoagBranch        11/05/14    11/05/15P   50, 000. 00“Rental #2 Quezon City Branch        11/05/14    11/05/15P   80, 000. 00“Communication Development        11/05/14    11/05/15P   60, 000. 00Communications Dept.TOTAL:P    370, 000. 00INDIRECT COSTINGSupplies and Materials        11/05/14    11/05/15P   75, 000. 00Quality Control Dept.Utilities““P 200, 000. 00“Licenses Expense10/20/1410/13/15P      50, 000. 00Marketing Dept.SALARIES EXPENSE Internet Developer10/25/1410/13/15P    175, 000. 00Technology Analyst10/25/1410/13/15P      60, 000. 00TOTAL:P    560, 000. 00Other Future Operating Expenses 10/25/1410/13/15P      45, 600. 00OVER-ALL TOTAL EXPENSESP 2, 000, 000. 00