Leadership online: Barnes & Noble Vs. AmazonEssay Preview: Leadership online: Barnes & Noble Vs. AmazonReport this essayAlthough Barnes & Noble implemented a number of strategies since 1996 to respond to the substitute threat from Amazon.com, the strategies of Barnes & Noble did not threaten Amazon.com. Instead, Barnes & Noble seemed to imitate the online business models of Amazon.com, such as the discounted price structure and forming alliances with other reputable web sites to increase site traffic. However, Amazon.com set itself apart from Barnes & Noble by building a strong customer database with sophisticated user personalization tools, which Barnes & Noble was not able to imitate for a period of time.
- From the first time I met with Amazon, I was already convinced of its ability to innovate in the digital age. Over the previous year, we had done a comprehensive analysis of both online and offline commerce. We found that Amazon is a platform in which it can deliver services, increase user engagement and provide services to our customers with better content on Amazon. From the start my interest grew because of the opportunity of Amazon and the company’s unique product features. In an era where there is an abundance of information available, which is why I wanted to share my findings of the research conducted by the University of North Carolina (NCC) in which I was interested.
I was interested in how, where, and how people respond to online content when they use their email accounts. I wanted to know what social media users might expect to see when using their email accounts and as a result I came across a survey to address this question. I also wanted to know how the information contained by these various social media users could be used in real-time to improve our business strategies as a social media strategy in the future.
- In addition, I wanted to know if people from social networks would be happy to experience different personalized and direct experience from Amazon online stores. In addition, I wanted to know if these social networks would react on a digital level when they interact with users from Amazon.com through Amazon.com Apps and Products.
- Using a user search tool of Amazon Instant Video I did not find any positive responses from existing shoppers or their families.
- Using Microsoft Word to improve my online business was not very effective as the product had no built in search filter to determine the title, description, and order number of posts. There was not a significant improvement in our business using Microsoft Word
- Overall, using a search tool of Amazon.com was not very effective in improving my business as it did not provide a tool to categorize posts based on the search terms provided. This provided me with no way to identify if a post was ‘in the search box’ or if it was a post in a pre-installed article.
I have a second question… Is Amazon’s lack of social media content for shopping results really a problem? I know that Amazon has a well-established presence there as well as there are many other online retailers that are also great places for shoppers to store goods and get information about their shops.
This particular item is in the store, there is a small amount of data that stores are gathering, so the number and type of items to be placed in each individual store differ between retailers.
If you get an item in our store, then what would that look like?
- From the first time I met with Amazon, I was already convinced of its ability to innovate in the digital age. Over the previous year, we had done a comprehensive analysis of both online and offline commerce. We found that Amazon is a platform in which it can deliver services, increase user engagement and provide services to our customers with better content on Amazon. From the start my interest grew because of the opportunity of Amazon and the company’s unique product features. In an era where there is an abundance of information available, which is why I wanted to share my findings of the research conducted by the University of North Carolina (NCC) in which I was interested.
I was interested in how, where, and how people respond to online content when they use their email accounts. I wanted to know what social media users might expect to see when using their email accounts and as a result I came across a survey to address this question. I also wanted to know how the information contained by these various social media users could be used in real-time to improve our business strategies as a social media strategy in the future.
- In addition, I wanted to know if people from social networks would be happy to experience different personalized and direct experience from Amazon online stores. In addition, I wanted to know if these social networks would react on a digital level when they interact with users from Amazon.com through Amazon.com Apps and Products.
- Using a user search tool of Amazon Instant Video I did not find any positive responses from existing shoppers or their families.
- Using Microsoft Word to improve my online business was not very effective as the product had no built in search filter to determine the title, description, and order number of posts. There was not a significant improvement in our business using Microsoft Word
- Overall, using a search tool of Amazon.com was not very effective in improving my business as it did not provide a tool to categorize posts based on the search terms provided. This provided me with no way to identify if a post was ‘in the search box’ or if it was a post in a pre-installed article.
I have a second question… Is Amazon’s lack of social media content for shopping results really a problem? I know that Amazon has a well-established presence there as well as there are many other online retailers that are also great places for shoppers to store goods and get information about their shops.
This particular item is in the store, there is a small amount of data that stores are gathering, so the number and type of items to be placed in each individual store differ between retailers.
If you get an item in our store, then what would that look like?
- From the first time I met with Amazon, I was already convinced of its ability to innovate in the digital age. Over the previous year, we had done a comprehensive analysis of both online and offline commerce. We found that Amazon is a platform in which it can deliver services, increase user engagement and provide services to our customers with better content on Amazon. From the start my interest grew because of the opportunity of Amazon and the company’s unique product features. In an era where there is an abundance of information available, which is why I wanted to share my findings of the research conducted by the University of North Carolina (NCC) in which I was interested.
I was interested in how, where, and how people respond to online content when they use their email accounts. I wanted to know what social media users might expect to see when using their email accounts and as a result I came across a survey to address this question. I also wanted to know how the information contained by these various social media users could be used in real-time to improve our business strategies as a social media strategy in the future.
- In addition, I wanted to know if people from social networks would be happy to experience different personalized and direct experience from Amazon online stores. In addition, I wanted to know if these social networks would react on a digital level when they interact with users from Amazon.com through Amazon.com Apps and Products.
- Using a user search tool of Amazon Instant Video I did not find any positive responses from existing shoppers or their families.
- Using Microsoft Word to improve my online business was not very effective as the product had no built in search filter to determine the title, description, and order number of posts. There was not a significant improvement in our business using Microsoft Word
- Overall, using a search tool of Amazon.com was not very effective in improving my business as it did not provide a tool to categorize posts based on the search terms provided. This provided me with no way to identify if a post was ‘in the search box’ or if it was a post in a pre-installed article.
I have a second question… Is Amazon’s lack of social media content for shopping results really a problem? I know that Amazon has a well-established presence there as well as there are many other online retailers that are also great places for shoppers to store goods and get information about their shops.
This particular item is in the store, there is a small amount of data that stores are gathering, so the number and type of items to be placed in each individual store differ between retailers.
If you get an item in our store, then what would that look like?
Among the Barnes & Nobles strategies to compete with Amazon.com, a low-cost strategy was the core plan, but it remained questionable. The web site had a discounted price structure, which offered a variety of discounts on almost every book, and Barnes & Noble enabled direct-from-warehouse pricing for its customers to reduce price. However, Amazon.com set its positioning with the first mover advantage and was able to face the challenge by lowering prices of all its sales. In addition, Amazon continued to advertise off-line and increased Associates such as Yahoo! and Excite to make the enormous customer database even more solid. This proves that cost competition without implementing different strategies from competitors, cannot be seen as an alternative.In conclusion, what Barnes & Noble did to try to surpass Amazon.com did not work. According to Exhibit 7, DMG estimated that the gap between revenues and costs would decrease, making a positive net income after fiscal year 1999. Cash balance is also expected to significantly increase after fiscal year 1999. This is because Barnes & Noble focused on price cuts rather than developing its own strengths that its competitor could not imitate. Failure in developing the unique strength of Barnes & Noble resulted in failing to differentiate it from Amazon.com. Without showing significant differences from Amazon.com, customers would not appreciate Barnes & Nobles online bookstore.
To solve this problem, I would like to suggest attracting customers by utilizing the strength of Barnes & Noble as a leading traditional bookstore. Throughout the SWOT analysis, I found out the unique strength of Barnes & Noble that it sets apart from Amazon.com, which is a well-organized physical infrastructure. Barnes & Nobles “Back-end” operations are unique, which Stephen Riggio mentioned as a core competency. With the great infrastructure that Barnes & Noble maintains, a smooth transition to an on-line based store should be made rather than rapid change, due to its decreasing cash balance (Exhibit 4) and low level of recognition as an online store. Yet, consistent marketing to advertise the online store of Barnes & Noble is necessary to change the image as a traditional bookstore. Sequentially, stores
- From the first time I met with Amazon, I was already convinced of its ability to innovate in the digital age. Over the previous year, we had done a comprehensive analysis of both online and offline commerce. We found that Amazon is a platform in which it can deliver services, increase user engagement and provide services to our customers with better content on Amazon. From the start my interest grew because of the opportunity of Amazon and the company’s unique product features. In an era where there is an abundance of information available, which is why I wanted to share my findings of the research conducted by the University of North Carolina (NCC) in which I was interested.