Essay About Dive Resort And Ceo Of The Company

Diving Center Business Plan
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BUSINESS PLAN – CONFIDENTIAL 1 / 7
CONFIDENTIAL
Polhena Diving Center
BUSINESS PLAN
December 02, 2017
Beach Road,
Uswatte,
Madiha,
Matara,
Sri Lanka
Email: [email protected]
Website: www.polhenadiving.com
BUSINESS PLAN – CONFIDENTIAL 2 / 7
EXECUTIVE SUMMARY
Mission Statement
Polhena Diving aims to provide the countrys most innovative diving experiences
that emphasizes customer service, social responsibility, and newest technology
to its success.
Company Information
Mr. Chamlie De Silva first conceptualized this business when he used to work as
a scuba instructor. He realized that his own neighborhood has the potential to
achieve great sales in scuba diving yet there was no scuba resort in the area.
Using his 30 years of experience in the field he started Polhena diving center, a
small but growing business in Madiha with a vision of not only profiting, but also
taking part of conserving marine life and the coastal areas using own business as
a tool to raise awareness.
Management
Chamlie De Silva, Founder
Chamlie De Silva is the CEO of the company, and handles day to day
operations, sourcing negotiations and hiring
Randunu Dimeshan, Coordinator
Products and Services
The company offers Discover scuba diving services for those who are first trying
scuba diving first and recreational diving services for the people who are
certified. And we hope to step up and get ourselves certified as a PADI star rated
Dive resort and a teaching center.
Financial Requirements
The company needs to raise $30,000.00 USD in funding.
Future Plans
BUSINESS PLAN – CONFIDENTIAL 3 / 7
Polhena Diving needs to raise $300,000 for the development and expansion of
the business that would cover the whole country with the establishments of three
diving centers each one providing its own unique diving experiences. The
investment will help the company build out its flagship dive center in Madiha, a
village by the sea with a country vibe, and a branch in Colombo with the rack
diving specialty deals and the second branch in Nilaweli so the company can
continue their business throughout the year. And it will provide capital for
purchasing new equipment and dive boats that are essential for the operation
BUSINESS PLAN
Summary
Polhena Diving Center is organized as a Sole Proprietorship in Sri Lanka since
2016. The purpose of this business plan is to raise $30,000.00 USD in order to
finance expanding an existing business.
Management Team
Chamlie De Silva, Founder
Chamlie De Silva is the CEO of the company, and handles day to day
operations, sourcing negotiations and hiring He is a PADi Assi. Diving instructor
with over 20 years of experience with various specialties. Prior to founding
Polhena Diving, Chamlie De Silva was a dive master of a countrys most
prestigious Dive resorts, where he was responsible for overseeing and managing
the whole crew of divers who was working for the company.
Market Analysis
Polhena Diving provide their services in the field of recreational diving. the
industry has a huge potential and a more than 10% growth rate in past 5 years .
And the company operates in a country which is enriched with marine life and
biodiversity with a low competitive market
Products and Services
The company offers Discover scuba diving services for those who are first trying
scuba diving first and recreational diving services for the people who are
certified. And we hope to step up and get ourselves certified as a PADI star rated
Dive resort and a teaching center.
BUSINESS PLAN – CONFIDENTIAL 4 / 7
All the equipment used are branded and most secure products in the industry.
Our vessels are annually inspected by the government and insured. We also
have an insurance for the people who travels in our vessels. The company
actively finds new dive sites, profile them for the biodiversity and safety so our
customers can choose the best locations for their diving experience
Competitors
The companys competitors include only few other dive stores which started
years ago and has