Divine Chocolate’s Business Model. Can This Model Be Successful in the Market Conditions of the 21st Century?Divine Chocolate’s business model. Can this model be successful in the market conditions of the 21st century?Introduction Chocolate has become a fast-growing favourite food in the world. It is produced from cocoa which is mostly grown in regions located close within the equator. Ivory coast is the world’s largest cocoa growing country supplying 40% of the world. In the process of making chocolate, many manufacturers of chocolate face several environmental, economic and ethical difficulties. In this report, we will discuss in detail divine chocolate’s business model and determine whether its model can be successful in the market conditions of the 21st century. First, the history and background of the company will be introduced then the business model will be explained in detail. Next a further look into the business model identifying if it can be successful in the market conditions of the 21st century. To conclude whether the Divine chocolate business model can be successful an analysis will be conducted.BackgroundDivine chocolate is one of the top leading chocolate companies in the world that trades under Fair Trade. Divine Chocolate was known before as the Day Chocolate Company. It is a Limited Company that was established in 1998 and trades its products in several countries around the world. All Divine Chocolate products carry the Fairtrade mark. This is a certified and independent guarantee, licensed by the Fairtrade company ensuring that the product being sold has been sourced under internationally agreed fair trade terms and conditions. These terms and conditions comprise a certain, secure minimum price, an extra social premium payment for the farmers to invest in their own community programs, long-term trading contracts, decent health and safety conditions, all aimed at empowering farmers to make their own improvements to living standards.
Divine Chocolate has a very innovative business model which is an initiation from Kuapa Kokoo, a cooperative of cocoa farmers based in Ghana. Kuapa Kokoo owns 44% of the company. The other percentage of the company is owned by the NGO Twin Trading and The Body Shop which also is known for its Fair trade products. Divine chocolate’s main focus is on the mass market. The business model which Divine Chocolate uses, farmers are also shareholders of the company and receive a fair share of the profit made from sales. A fair trade business is an example of a social enterprise business model. To determine the business model that Divine Chocolate has, the aim of the company should be stated first. According to its website the company is driven by a social mission which empowers the producers and consumers by trading under dignified trading relations, this verifies Divine Chocolates business model to be a social enterprise.
Product Map Divine Chocolates is the first cocoa chain to launch the first fairtrade product which has an objective to be seen in all their operations and market, including in Ghana. The fair trade product is one of the important ingredients in cocoa and has proven to produce huge results, making it one of the most effective products in the world. The aim is to be one of the most valued and valuable things in the world in terms of global market size and visibility.
You can see the same as your name on the product, we want to be seen in all our operations and market. We believe that this is the future of the brand. The company will make the whole business a whole business for all of us and is a big hit in Ghana.
The product is one of the most valued food products in the world, with an important positive impact in increasing the global demand.
The product can also become an example to many other companies around the world. In the world of food we cannot sell a product that can change perceptions, in the past few months these changes have occurred and we have seen all of our products increase in popularity. The products that come in many other packages have increased in popularity also.
Company Promote Brand Promotion Divine Chocolates is a company who has been working in the field of organic certification for years. Since this field of certification is in the field of cocoa, we have been able to raise the funds to invest in the field which has already been well-established amongst other cocoa and cocoa products. This is an area that we believe the brand will be great for the benefit of the whole family.
We have established a strong commitment to our principles. We plan to go forward with all the product marketing campaigns, we will continue to work with the company, we intend to add more organic content to the product, there can be no delay given the company’s ability.
We have successfully introduced the first product in Ghana which has an objective to be seen in all our operations. The product has received extensive market analysis including its social impact and the recognition amongst the communities of many who purchased it. Our product is a clear example of the company’s vision.
We have promoted and promoted the brand, and its social impact has not been small. Our business model focuses on sustainable farming, for more information about our business and resources you can visit https://www.divinechocolates.com/promote-brand-promotion.html
This first product was introduced on 15 December 2017 with a commitment to the whole family as the family is able to invest in the organic certification for the brand. As we are the only certified agricultural and farming company that has also established sustainable farming for many of its customers in Ghana this is a critical step towards the sustainable organic farming program.
The company has also introduced the first product in Ghana which already has proven the value of its organic certification to be a very good result. Our first product can grow its value and will gain customers and will be the beginning of a new relationship with it. We plan to increase the value of our product to the community by creating a brand that