Essay About Dmu Student No.P And Name Of Student

Ikea’s Global Marketing Analysis
de montfort universitycity univeRsity of hong kongPart-TimeBA (Hons) Business Administration and ManagementCohort: January 2014Module Title:   International Marketing[pic 1](Module code: BAMG 2103)Assignment Topic/ Title:   IKEA’s Global Marketing Analysis[pic 2]Name of Instructor:                 DR. KENNETH K. KWONG[pic 3]Name of Student:         CHEUK YIN TONG TAMMY        (DMU Student No.P13014xxx)CHOW FUNG KUEN HEIDI          (DMU Student No.P13014125)                        LEE KAI WING CALVIS         (DMU Student No.P13014xxx)                        LI SING HUNG MAXIM             (DMU Student No.P13014278)LOK HIU CHEONG                 (DMU Student No.P13014281)                        TSANG Yuyu                           (DMU Student No.P13014xxx)                        WONG WAI LAM                 (DMU Student No.P13014415)[pic 4]Group No.:                                                4[pic 5]Date of Submission:                        1 July 2014[pic 6]TABLE OF CONTENTSECTION 1 : Introduction of Globalization ……………………………………………        3SECTION 2 : The Firm Global Market Environment (Maxim & Yuyu)……..………        42.1 Political factors………………………………………………………………        42.2 Economic factors………………………………………….……………………        42.3 Social & cultural factors………………………………………………………..        52.4 Technological factors…………………………………………………………..        6SECTION 3 : Global Opportunities & Challenges (Tammy)…………………………..        73.1 Global opportunities…………………………………………….………………        73.2 Global challenges…………………………………..……………………………….        8