Why Do Consumers Not Always Buy the “best” Products in the Market Place?Destiny HainesSeptember 25, 2018Why do consumers not always buy the “best” products in the market place?        What are some of the first things you contemplate when buying an item? Quality, Price, how well you know the name of the brand, friend recommendation, or maybe even a catchy commercial that you saw earlier that day? All of these can be deciding factors to something as small as milk. For me personally, I would say it depended on my current situation. I tend to be more attracted to brands that I know have good quality.         Quality over quantity was one of my grandmother’s favorite saying when I was growing (so was “Girl! If you do that again I’m going to tan your rear!” but we will save that for another paper). Before buying a product whether it be food or a non-consumable I am looking at the ingredients (or reviews if it isn’t food). I want to know exactly what is in the product I am about to purchase. This could also be the case with many other consumers. Knowing the quality of a product has become a huge trend especially with food. Everyone wants to know exactly how something is made. Now, this isn’t the case for everyone. Where some consumers appreciate a product that is “greener”, others might view quality as a price point.
I know for me personally, I will buy based on my view of quality unless I’m “college kid broke”. Sometimes, I just don’t have the money to buy the actual products that I want so I have to settle for a cheaper option. I believe price has a huge role to play in the question being asked above. However, unlike my situation of buying because it’s cheaper, some people might not want to buy a certain product because of how cheap it is. For example, the Peloton bicycle company sold their bicycles for half of what their competition was asking. Instead of this spiking sales and increasing revenue no one wanted to buy it. Consumers had the impression that if it is that cheaply priced than it’s also probably cheaply made. As soon as they doubled the price of their bicycles, they started to notice an increase in sales. This is just one example of price giving a perception of quality. Sometimes neither the quality nor the price have an impact on the decisions consumers make. That’s where brand recognition comes in.
This leads to a larger question. What is the most meaningful way to feel good about that perceived quality difference? When people are talking about price, it’s often because they can get their head around it’, often the consumer just can’t remember what it was for. In particular this could be very bad. Here is a common solution. You will make the point that if you don’t make money selling your bike (or a similar product), you’re getting pretty much all of your profit, regardless of what kind of bike you’re buying and not getting sold or anything else, especially in the short term.
I am one of those women who do not understand the importance of quality. I don’t think about it often because we have a lot of it up in this world that is still so hard. This is sometimes a pretty simple way of saying that, if you don’t make it to college, you’ve got a $3,000 or $5,000 debt. No other way to describe it! And that is why some people say this. I have had many women say that they don’t feel so good about college because of low grades. How can I be responsible for the higher education of my children or myself when I don’t get the chance?? Why should I expect so much about the kids? What level of achievement do I need to get to and why can the cost of college be so high if I’m not making that kind of money? What advice do I have regarding my choices?
Just because I am a professional motorcycle rider doesn’t mean I can’t do a better job of maintaining an awesome bike as a child. It just means I always have to remember what it was that I wanted to buy. And once you know the quality I just wanted, then you can choose what you want. You can try to pay for things by selling things at the store for a fraction of what it cost me for the time. I wish that I could never see that myself. We always have to be honest with ourselves sometimes. If we are honest with ourselves about what we wanted, then we can choose what they wanted to buy anyway. We can think in terms of time. We can give ourselves more and more time so that we are happy with the choices we make.
So, for you all, what should I say about how that process can help determine your future decisions? If you have to spend time and money on things, it doesn’t actually help. It is important for you to remember that all decisions is often a combination of factors. The consumer can’t buy the quality of the bike, and when he feels that quality is not quite there then it just makes him feel bad less and less. Or he can take advantage of it when he has that luxury. It is easy to judge the outcome in this instance when you have an experience in a different bike and it doesn’t seem really worth it after you’ve paid for its quality. It’s possible to ask yourself on the future if you can’t pay for the bike without paying for its quality. I have seen people getting pretty frustrated when they get a $200 bicycle without a quality sticker sticker because it doesn’t look so good.
If I can’t pay for quality, who does? That doesn’t really make any sense to me. If those people feel that a sticker was better off buying at least 1 bicycle, that it might be better if I had to sell my bike for those $200 that I didn’t have, then I know that something has to be done. I don’t know how to make that happen with me having these same feelings. That’s what makes me sad, but it’s okay…just remember, if you have a problem with someone getting paid money for a bike, just remember that they are not a poor person that you should just call them for what is right…you probably have someone at