Sofifi Is a Dog Training School Located in North Curl Curl Headland.
QuestionAnswerExplanationBusiness NameSofifiI wanted my business name to include something reflecting myself representing the relationship I have with my dog. I chose this name as my name is Sophia and my nickname is Fifi. This name combines the two that results in a short and simple name that will catch the consumer’s attention. The name also represents a playful attitude, representing the way dogs are perceived. Slogan So fit, so fun, so worth itI chose this slogan as it fits nicely with the business name (Sofifi; so fit, so fun, so worth it). I incorporated the ‘so’ from my business name and repeated this three times emphasising the slogan. This will easily catch the consumer’s attention having a catchy rhythm and beat associated. I then combined it with words that represented my business to catch the consumer’s attention. This slogan urges owners to engage in a relationship with their dog that will be ‘worth it’ in the end. Fitness and fun combined equals the result of the business being worth an owner’s time and money. LocationNorth Curl Curl HeadlandI chose this location as it is a dog’s leash off area on the Northern Beaches run by Warringah Council. Warringah Council have given permission for me to run my business free of cost on this headland. This area will attract customers due to the being central on the northern beaches especially since many people living in this area are home to dogs. Being close to the ocean gives a great escape from reality to build a relationship with your dog. The view and atmosphere is a big advantage looking down towards the ocean.
Executive SummarySofifi is a dog training school located in North Curl Curl Headland. Sofifi’s is a unique approach to dog health and happiness as well as enabling the owner’s to join in on this journey. Establishing a relationship with your dog and understanding the dog’s physical, social and behaviour can enable the owner to share a lifelong bond. Business Idea/Description Sofifi is a dog training school located in North Curl Curl Headland. Sofifi’s in a unique approach to dog health and happiness as well as enabling the owner’s to join in on this journey. All dogs and owners are welcome to attend any session they wish to attend. Owners and dogs can connect through a range of activities including agility/fitness sessions, pampering sessions, and obedience classes. Establishing a relationship with your dog and understanding the dog’s physical, social and behaviour can enable the owner to share a lifelong bond. My business offers many classes throughout the week scheduled to make a manageable timetable for owner’s to attend classes. Experienced team members will guide the owners through to help their dog the best way possible. The agility and fitness classes will involve a range of different activities and equipment that the dogs will attempt to master with their owner to improve their agility and fitness levels. The owner can assist and guide the dog through the activities and equipment in an attempt to improve week by week to be the best they can achieve. The equipment includes weaving poles, open tunnel, see saw, bar jump and dog walk. These will all test the dog’s capability and level they can achieve in agility with the guidance of their owner, building a stronger relationship. The pampering sessions will include a grooming service visiting the headland with a grooming van for the dogs. The owners can also join in on this pampering session with a services such as massages and facials being offered to reward and indulge both the dogs and the owners. The facilities available for dogs includes a dog bath, clipping, brush outs (de-matting), nail clipping while the owners range includes facials, massages and manicure/pedicures. This gives the owners a different atmosphere and service to what they would usually receive at a beauty salon, positively benefiting owners who love the outdoors and enjoy nature surrounding them. The obedience sessions will provide a fun and interactive course that will not only teach you how to train your dog and share a strong relationship but also allow your dog to socialise in a fun and positive environment. During the sessions your dog will be able to interact with a dogs of all sizes, you will learn to understand your dog and how they are feeling as well as your dog being taught basic manners and best behaviour. Obedience can be very important and essential during the early stages of your puppy’s life as they will learn vital socialisation and communication skills. These early life experiences influence how your puppy will play, communicate and learn as they develop into an adult dog. Overall my business offers quality services appropriate for dogs and owners to build a relationship and achieve well balanced health for the future.