Place Strategy for IkeaEssay Preview: Place Strategy for IkeaReport this essayPlace strategyObjective :If we think about buying Television, there is couple of brands that will come up such as Sony, Mitsubishi or Panasonic. If we think about buying the cell phone, there might be Iphone , Ericsson or Nokia. But if you want to buy the paintings, we can not even think of any brand. So when the customers are looking to buy any paintings, Pet portrait or Body Art service, we will be the one who will make “Dream Easel” to be their first choice, therefore the objective for the place strategy which increased 5 channels of distribution are as follow on Tactics section ;
Strategy :Nowadays, Dream Easel has not had any intermediate of the distribution channels yet, just distributed all the product lines and services directly from producer to the consumer. So the new marketing plan of the Dream Easel products and services will put more intermediate channels. It might be one or two intermediate that depend on which tactics we are using now? For examples, IKEA tactic has two intermediate channels because we can not deal with IKEA company directly but we have to contact with the wholesaler who distribute the products to IKEA and then they will distribute our products to the IKEA as retailer. And for the advertising the products ( Pet portrait, Abstract, Prints ) in various well-known websites have just only one intermediate channel. The reason that we put the intermediate channels because we believe in strategy that “We want more wholesale, we want more distribution channels”.
The Dream Easel marketing plan will see more distribution and we have to think about the future. In order to meet this goal Dream Easel will try to raise the awareness of a large number of our distributors with a specific purpose. You must know who we are and can be informed of our company and our activities, how we operate and who we are working with. But as many products as possible that will contribute to consumer happiness, the dream is no longer a dream. We are just a small team from Dream Easel. Now let’s learn a bit of technology to connect this dream with real and real action.. In the next months, we will be testing and working on a new marketing plan and will make a change in our new marketing plan. We will keep going with this strategy and will make the dream the new reality.
On the other hand for the marketing plan we will use the latest video-streaming services as the gateway. We will use a new social media service that will be very flexible and will make the advertising of our products, services and people much more friendly to the viewers on a platform that won’t be easily blocked by websites or other means. It will become a bit more easy. In fact, this strategy will be very similar to what Netflix, and the whole marketing strategy when it comes to Facebook. This service will have very few channels of channels and it will be extremely easy for the viewers to switch to on top that. This strategy will bring other products and services, especially in the advertising, of different types to different subscribers. If you want to become an advocate for Facebook Messenger it is best not to wait the first months and have every customer ask for it. We are very interested in all of the things that will happen when we try to expand the marketing to different countries.
If someone has any questions, let us know. We are going to have to explain all this.
And remember: Dream™ is a new online service that will be able to get users to their Facebook content and share their product with their customers. Our partners for the Facebook platform also have their business plans in mind. You can find the details of our new online marketing plans, which are released later.
In the next installment of the series about all the new companies, visit www.dreameasel.com. For updates or news, leave a comment for us here: http://www.dreameasel.com
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On the next issue, we will introduce you to:
– Our new brand new, and very different strategy. “Dream Easel”, a new type of network that we are launching with, now lets you build the internet on a cloud, not in your home network. In most businesses, you can connect your business to the cloud, but what this means is that you won’t just have access to a third party cloud. We are creating this new type of cloud that will be connected to your service, you can easily share, modify, upload, install and modify your personal cloud, it will work seamlessly together. In addition, our new strategy has the ability to make the services available for you to build on top of your own service. It looks like Dream™ is our way of building the web.
– In addition, in many businesses you can connect your service to the cloud, but what this means is that you won’t just have access to a third party cloud. We are creating this new type
Tactics :IKEA ( The prints )We will deal with IKEA because IKEA is the well-known place in USA and have a lot of customers. This is the good chance to promote “Dream Easel” in the IKEA. As we known that IKEA has the way to sell their product by make a section like living room, bedroom and bathroom and decorating each section in many styles to impress or attract customers by IKEA products. We will use this idea by get one section ( but not too big section cause we might not have lots of budget in this time ) and then separate to be 3-4 rooms and decorate in different styles . First one might be luxury room, second one might be lively style, third one might be peaceful style and the last one might be party style. In each room, we will focus on painting by put the painting in each room for 5-10 paintings and suitable with the style of each room. We will have a big board hang on the ceiling in the front of this section is called “Dream Easel painting” to make awareness for the customers to know and remember our brand. If the customers are interested in the painting and want to see more selection of the paintings, we will have a catalog in the Dream Easel section for customers to see and choose what they like. In the catalog will arrange by categories such as luxury painting, chilling, colorful, landscape or pets. These are going to be easier way and convenience for each different customers style. Furthermore, this way will be good way to distribute our product to more