Essay About Dunkin Brands And Dunkin Donuts

Background On A Franchise Restaurant
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Company Name: Dunkin Brands
Description:
Dunkin Brands is the home to Dunkin Donuts, being one of the largest coffee and baked goods chain in the world, and
Baskin-Robbins, a leader in ice cream products. In multiple surveys Dunkin Donuts and Baskin-Robbins have consistently
been chosen by consumers as one of their favorite restaurant chains. The brands of Dunkin Brands highly involved of their
customers need and have strong market shares. Dunkin Donuts has everything from coffee to pizza, and Baskin-Robbins
has hundreds of hard-serve ice cream flavors and treats. In fact, over 98% of people in the U.S. recognize the
Dunkin Donuts and Baskin-Robbins restaurants.
Dunkin Donuts
Being one of the largest coffee chains in the world, they average over 4 million donuts and 2.7 million cups
of coffee sold daily. They have roughly 7,500 different locations in more than 30 countries. The company was
founded in Quincy, Massachusetts, by William Rosenberg in 1950. In time Dunkin Donuts became famous for their
different donuts and baked goods. Dunkin Donuts also later became known for their fresh brewed iced and hot
coffee in a variety of flavors.
Baskin-Robbins
Baskin-Robbins is one of the worlds largest hard serve ice cream franchise. It was in 1946 in
Glendale, California, when the Baskin-Robbins chain was founded. They now have more than 2,800 outlets in the U.S.
and is famous for their variety of creative flavors. In fact they serve more than 3.7 million
people each week. Baskin-Robbins has a healthy portion of frozen ice cream treats from ice cream cones to shakes and cakes.
Baskin-Robbins also has more than 5,800 outlets in more than 4o countries.
Financial Info:
The financial standing of the company saw operating profits increase by 7% at the end of their fiscal year on
August 31, 2003. As a result the net revenue increased 3.7% to $346.7 million. The company also gained a system-wide
sales growth of 5% and opened 1,304 more new locations in that year. Dunkin Brands is owned by a group
of private investment firms. Dunkin Brands has three investors, who of which are Bain Capital, The Carlyle Group, and
Thomas H. Lee Partners, L.P.
Community Outreach:
The Dunkin Brands Community Foundation helps in the support of emergency response organizations so they have the capacity
and leadership to respond when the community needs them most. By supporting these organizations they believe they
can make a difference in the communities.
The organizations and populations they support are, relief workers who leave their families, firefighters who risk their
lives to save the others, counselors who spend time talking to victims of disasters, and emergency medical service teams
that save peoples lives. Their theme is, “Serving Those Who Serve in Our Communities–Especially in Times of Crisis.”
Ultimately, the mission of the Dunkin Brands Community Foundation is to bring the people and brands of their organization
together to support the service and leadership of those who protect the community.
Details on Concept:
Dunkin