Essay About Dunkin Donuts Report And Dunkin’Donuts

Dunkin Donuts Report
[pic 1]Dunkin Donuts Marketing Strategy ReportCourse BU.450.710.82.FA14Marketing StrategyThe Johns Hopkins Carey Business SchoolProfessor Haiyang YangC.R.A.K. ConsultantsJianlan Chen, Ramy El-Refai, Azmina Rahemanji, Kaan ZaimogluDecember 9, 2014Table of ContentsExecutive Summary…………………………………………………………………………………….2Current Business Situation……………………………………………………………………………….3Firm’s Objectives…………………………………………………………………………………………5Marketing Strategy & Implementation…………………………………………………………………..6Analysis of Marketing Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Future Opportunities…………………………………………………………………………………….11Future Challenges……………………………………………………………………………………….13References………………………………………………………………………………………………14Appendix………………………………………………………………………………………………..16        Executive Summary                                                                                      [pic 2]“You can’t buy happiness, but you can buy coffee and that’s pretty close” – Anonymous Fifty four percent of Americans over the age of 18 drink coffee every single day. (