Essay About E-Business Principlessame Day Delivery And Leading Supermarket Chains

The Power of Qr Codes
Geneva Business SchoolSame Day Delivery: The power of QR CodesJihane BouayadJuly 8th, 2015ProfessorCSS 103 E-Business PrinciplesSame Day Delivery: The power of QR CodesTable of ContentsIntroduction        Same-day Delivery        Tie-up with a delivery startup or transportation company        Fulfillment centers        System Development        Initiation phase        Development Phase        Implementation Phase        Operation Maintenance        E-Commerce strategy        Bibliography        IntroductionSpinneys, one of the leading supermarket chains in the United Arab Emirates, opened its first supermarket in Dubai in 1962 selling imported food products. Spinneys was the first supermarket in the UAE to “sell frozen chickens from a chiller van” (Spinneys).Spinneys has a reputation for freshness, high-quality products, and qualified customer service. In addition to these, the retailer has been strongly driven by innovation and striving to offer its customer ‘the fresher experience’. Despite being one of the pioneers and the well-established supermarkets in the UAE, Spinneys still faces strong competition from the larger retail chains such as Carrefour and the Co-operation which play on economies of scale and can afford to play on price and therefore attract a larger share of customers. However, being a smaller retailer, Spinneys has a point of strength to use as an advantage, which is proximity to its customers. The following paper is an attempt to suggest methods for Spinneys to expand its customer outreach in Dubai by making use of technology and innovative ideas that have been implemented in the past by innovative retailers such as Amazon and eBay.Same-day DeliveryIn order to run successful same-day delivery systems, companies like Amazon had to first ensure a solid logistics infrastructure that can support same-day delivery scale. Amazon has indeed invested huge amounts of capital into implementing the strategy while understanding the risk associated with not being “fast-enough” or not being able to meet customer demand. The company however believed that if the strategy works, it would then conquer both its online and offline competitors and it did.