Essay About E Ink Case Study And Development Of A Technology Readiness Assessment Measure

E Ink Case Study – Case Study – Shamal Mehta
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E Ink Case Study
Homework 2: Due Session 2, April 22 2017  8 AM  (1-2 page response is sufficient)E Ink is pioneering technologies that will require huge investments to realize the founder’s dream.Applying the cloverleaf model from one of the readings ( “Development of a Technology Readiness Assessment Measure “), how do you assess/score E Ink’s technology? You might consider one of the market segments.ConditionExtent to Which Condition is MetLevel of ConfidenceWtd. ScoreMarket ReadinessThe technology offers significant identifiable and quantifiable benefits 339The product/process has distinct advantages over competing products 339The technology has future uses339There is a definable marketable product 326A defined market is accessible 22 4The market is a large one 326The market is a growing one 339The technology has immediate market uses 339The technology will be first-to-market 111Manufacturing is determined to be feasible 111Market Readiness Score (Max. 90) Subtotal63Technology ReadinessThe technology is a new, non-obvious invention 224The patent and literature search are complete and clear 224There are no other dominant patents224The technology is state-of-the-art or breakthrough 224The technology is a core or platform technology339No pending publications (Canada only) 339Technology Readiness Score (Max. 45 or 54) Subtotal34Commercial ReadinessProspective licensees are identified339Inventor has industry contacts339Licensee financial support is available for further development/patenting326There is access to venture capital326A positive return on investment is expected212Royalty/licensing income expected to provide positive net present value 212Low marketing costs (Canada only)212Government support available for additional development (Universities only)339Commercial Readiness Score (Max. 54 or 63 or 71) Subtotal45Management ReadinessInventor will champion as a team player 339The inventor has realistic expectations for success 339The inventor is recognized and established in the field339Commercialization skills are available 224Management capabilities are available 326Inventor holds patent (Government labs only)339Management Readiness Score (Max. 45 or 54) Subtotal46TOTAL SCORE 188This is my assessment assuming full potential for E ink which opens it to multiple market segments. In my opinion, given the nature and therefore possible uses of the product, it would be unfair to assess its potential in only one market segment. That would not do justice to the product overall.

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(2017, 10). E Ink Case Study. EssaysForStudent.com. Retrieved 10, 2017, from
“E Ink Case Study” EssaysForStudent.com. 10 2017. 2017. 10 2017 < "E Ink Case Study." EssaysForStudent.com. EssaysForStudent.com, 10 2017. Web. 10 2017. < "E Ink Case Study." EssaysForStudent.com. 10, 2017. Accessed 10, 2017. Essay Preview By: Shamal Mehta Submitted: October 4, 2017 Essay Length: 2,857 Words / 12 Pages Paper type: Case Study Views: 433 Report this essay Tweet Related Essays Nike Case Study SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of 1,706 Words  |  7 Pages Brinkerhoff International Inc Case Study MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL INC." DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful 2,797 Words  |  12 Pages Nafta Case Study NAFTA Five Years of Failure By: Jeff Dotson In December of 1992, Presidents Salinas (Mexico), Bush (U.S.) and Prime Minister Brian Mulroney of Canada signed 8,025 Words  |  33 Pages Yahoo Inc Case Study February 25, 2001 Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 1,230 Words  |  5 Pages Similar Topics Case Study Gerber Babyfoods Montclair Papermill Case Study Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter