Tata E-Vision Case StudyNAME: SIMRANJEET SINGHHID : H00016674COURSE : INTRODUCTION TO GLOBAL BUSINESS SUBMITTED TO VICTORIA KAVIAZINAPreliminary report for TATA EVISIONIndias largest automobile company by revenue, Tata launches its most ambitious vehicle ever, the E-Vision sedan concept, which will eventually become its flagship saloon for the brand in the automobile market. The E-Vision Sedan concept is a standout amongst the most complete and optimistic product  by an Indian OEM and will be a distinct advantage and  emphasize on  world-class design  technology and drive the EV revolution to build a sustainable future .The company would be certainly very strongly represented in the 50% of the passenger vehicle (PV) market—the sub compact segment. They  will also develop new sub segments in order to make the play in the 50 per cent segment more attractive and giving the customer in this market segment more opportunities in terms of body styles in terms of features.  According to Frost & Sullivan’s recently released “Global Electric Vehicle Market Outlook 2018” global sales are poised to climb from 1.2 million in 2017 to 1.6 million in 2018 and further upwards to an estimated 2 million in 2019, furthermore  it is also believed that By 2020, EVs are likely to cost the same as conventional fuel powered equivalents. However to get successful in this sector company have to launch this vehicle in top ten emerging markets to capture the large chunk of market share.
CHINA: China, the world’s biggest greenhouse gas emitter, wants alternative fuel vehicles to account for at least one-fifth of its 35 million annual vehicle sales projected by 2025, so Tata e vision must have to be launch there.INDIA: Tata e vision will going to be the first electric car manufactured in India and  with plans to support electrifying all vehicles in the country by 2032  would mean India needs to sell 10 million electric cars in 2030.U.S.A: US is the one of the biggest market for automobile in the world and they are also shifting towards EV’s  weighted average of multiple forecasts puts U.S. market share for electric cars and plug-in hybrids at 8.2 percent in 2020 which makes US  an exceptional market for Tata e vision.
Tata e Vision: A strategic strategy to push the value of Tata e’s value proposition both for consumers and automakers. India has a strong value proposition, it’s what makes India the next market to focus on sustainable development, innovative new industries and a strong competitive advantage in both countries, it makes Tata e more attractive to its investors and the private sector, it’s as good a vehicle as any for the global automotive segment. Indian Smart Power: India’s strategic position as the #1 engine supplier for automotive, automotive components and electronics in the world is clearly reflected in Tata e Vision’s strategic and operational plan to expand electric vehicle and electric car production in India by 2025.The Indian Smart Power Strategy will focus on the development and delivery of new automotive technologies like superheated electric-vehicle technology, hybrid and plug-in electric vehicles, electrified manufacturing and other transportation and transport, high-performance electrification, smart grids, smart manufacturing, and a new global leadership in electric transportation technologies, smart energy vehicles, and their deployment through a global network of distributed charging stations and integrated power supply, which would provide additional economic benefits and opportunities for the nation’s automotive industry. Tata e Vision also will work to facilitate international business model and to boost economic growth through innovative business models. In this context Tata e Vision will explore how it will use strategic and operational partnerships to accelerate development of its products and services in Indian electric, hybrid and plug-in electric vehicles. Tata e Vision is also interested in the opportunities emerging in the electric propulsion industry since the end of 2011 and in the market dynamics since last May. A new technology such as a hybrid-electric generator is already being discussed.
Tata e Vision in 2020: India needs more smart power.
India has very high demand for advanced electric power technology that is already being explored in other nations with some success, such as China. India is currently leading the charge and has some great future prospects that would add value for Tata e.
Tata e Vision to India: India needs to invest big to develop, drive and offer electrify its electric car production and drive systems.
India is building its own lithium ion batteries .
India offers the best value for its auto production.
India is already leading the market in demand for low cost, competitive low-carbon and low energy-saving vehicles.
In India, EV demand is growing rapidly and could grow to 15%-20% next year.
India is India’s second largest market for high-carbon vehicles with 2,200+ dealerships in the country.
India is working to advance industrial cooperation with the automobile industry.
India has the number two and third highest market share of EVs in the world. If India gets 2-3 years supply of EVs and gets 1-2 years of supply from the rest of Asia, it will attract other automotive
Tata e Vision: A strategic strategy to push the value of Tata e’s value proposition both for consumers and automakers. India has a strong value proposition, it’s what makes India the next market to focus on sustainable development, innovative new industries and a strong competitive advantage in both countries, it makes Tata e more attractive to its investors and the private sector, it’s as good a vehicle as any for the global automotive segment. Indian Smart Power: India’s strategic position as the #1 engine supplier for automotive, automotive components and electronics in the world is clearly reflected in Tata e Vision’s strategic and operational plan to expand electric vehicle and electric car production in India by 2025.The Indian Smart Power Strategy will focus on the development and delivery of new automotive technologies like superheated electric-vehicle technology, hybrid and plug-in electric vehicles, electrified manufacturing and other transportation and transport, high-performance electrification, smart grids, smart manufacturing, and a new global leadership in electric transportation technologies, smart energy vehicles, and their deployment through a global network of distributed charging stations and integrated power supply, which would provide additional economic benefits and opportunities for the nation’s automotive industry. Tata e Vision also will work to facilitate international business model and to boost economic growth through innovative business models. In this context Tata e Vision will explore how it will use strategic and operational partnerships to accelerate development of its products and services in Indian electric, hybrid and plug-in electric vehicles. Tata e Vision is also interested in the opportunities emerging in the electric propulsion industry since the end of 2011 and in the market dynamics since last May. A new technology such as a hybrid-electric generator is already being discussed.Tata e Vision in 2020: India needs more smart power.India has very high demand for advanced electric power technology that is already being explored in other nations with some success, such as China. India is currently leading the charge and has some great future prospects that would add value for Tata e.Tata e Vision to India: India needs to invest big to develop, drive and offer electrify its electric car production and drive systems.India is building its own lithium ion batteries .India offers the best value for its auto production.India is already leading the market in demand for low cost, competitive low-carbon and low energy-saving vehicles.In India, EV demand is growing rapidly and could grow to 15%-20% next year.India is India’s second largest market for high-carbon vehicles with 2,200+ dealerships in the country.India is working to advance industrial cooperation with the automobile industry.India has the number two and third highest market share of EVs in the world. If India gets 2-3 years supply of EVs and gets 1-2 years of supply from the rest of Asia, it will attract other automotive
Tata e Vision: A strategic strategy to push the value of Tata e’s value proposition both for consumers and automakers. India has a strong value proposition, it’s what makes India the next market to focus on sustainable development, innovative new industries and a strong competitive advantage in both countries, it makes Tata e more attractive to its investors and the private sector, it’s as good a vehicle as any for the global automotive segment. Indian Smart Power: India’s strategic position as the #1 engine supplier for automotive, automotive components and electronics in the world is clearly reflected in Tata e Vision’s strategic and operational plan to expand electric vehicle and electric car production in India by 2025.The Indian Smart Power Strategy will focus on the development and delivery of new automotive technologies like superheated electric-vehicle technology, hybrid and plug-in electric vehicles, electrified manufacturing and other transportation and transport, high-performance electrification, smart grids, smart manufacturing, and a new global leadership in electric transportation technologies, smart energy vehicles, and their deployment through a global network of distributed charging stations and integrated power supply, which would provide additional economic benefits and opportunities for the nation’s automotive industry. Tata e Vision also will work to facilitate international business model and to boost economic growth through innovative business models. In this context Tata e Vision will explore how it will use strategic and operational partnerships to accelerate development of its products and services in Indian electric, hybrid and plug-in electric vehicles. Tata e Vision is also interested in the opportunities emerging in the electric propulsion industry since the end of 2011 and in the market dynamics since last May. A new technology such as a hybrid-electric generator is already being discussed.Tata e Vision in 2020: India needs more smart power.India has very high demand for advanced electric power technology that is already being explored in other nations with some success, such as China. India is currently leading the charge and has some great future prospects that would add value for Tata e.Tata e Vision to India: India needs to invest big to develop, drive and offer electrify its electric car production and drive systems.India is building its own lithium ion batteries .India offers the best value for its auto production.India is already leading the market in demand for low cost, competitive low-carbon and low energy-saving vehicles.In India, EV demand is growing rapidly and could grow to 15%-20% next year.India is India’s second largest market for high-carbon vehicles with 2,200+ dealerships in the country.India is working to advance industrial cooperation with the automobile industry.India has the number two and third highest market share of EVs in the world. If India gets 2-3 years supply of EVs and gets 1-2 years of supply from the rest of Asia, it will attract other automotive