Essay About Easy Day And Easy Day-Bharti Walmart

Easy Day: Supply Chain Model for India
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Easy Day: Supply chain Model for India
A Case study on Supply Chain and Operations of Easy Day
Under the Guidance of
Dr. Rajat Agarwal
Submitted By:
Anil Santlani 10810005
Paresh Kulkarni 10810042
Ragini Rathi 10810043
Ravi Pratap Singh 10810050
Jagdish Vema 10810071
Varun Sharma 10810069
Contents
Easy Day: Supply chain Model for India
1. Introduction
Bharti Retail Ltd, a subsidiary of Bharti Enterprises, launched Easy Day in 2008.
Bharti Retail, the joint venture partner of US retail giant Wal-Mart wanted to
develop a neighbourhood supermarket concept to provide a one-stop-shop for a
familys grocery needs. But the challenge was to create a modern shopping format
that combined familiar elements of Indias traditional grocery shopping experience.
While the Indian consumer has a desire to benefit from the convenience of modern
trade retailing, familiarity and comfort are important factors to consider. Having
identified this, they brought together various aspects of the traditional Indian
marketplace with the advantages of modern retail to create a concept with mass
appeal. So, they came up with a concept to create an engaging grocery retail
experience, setting a new standard for an international shopping environment made
relevant for the nuanced Indian market. The solution is based around the creation of
power departments – including a bakery, a health & beauty zone, as well as one for
kids – that offer dwell zones for the shopper.
Each store is about 2,500 to 4,500 sqft in size and is projected as one stop shop for
day-to-day family requirements such as groceries, personal care and household
products. In its first phase of operations, Bharti Retail had opened 59 Easy Day stores
in Punjab, Haryana, Rajasthan, Uttar Pradesh and New Delhi. In addition, it also has
launched three compact hyper stores called Easy Day Market in Punjab. The
company has deliberately focused on north India in its first phase of operations in an
effort to consolidate presence in one market, before expanding to another region.
The Easy Day stores source fresh fruits and vegetables from Bharti-Walmart. In an
interesting HR innovation the stores plan to tap workforce from the likes of cart
vendors, housewives and retired personnel, by offering flexi-hour work schedules.
Such groups of persons are also enrolled for structured training modules at the
Bharti Retail Academy.
Quick facts
. Year of first store launch: 2008
. Total number of outlets at present: 120 (Easy Day); 10 (Easyday Market)
. Total number of outlets as revealed in Retailer Anniversary Issue 2010: 58 (Easy Day);
3(Easyday Market)
. Target consumers: Neighbourhood (for Easy Day); customers buying monthly
supplies or apparels (for Easy Day Market)
. Employee strength: 5000 (Bharti Retail)
. Region with strongest presence: Punjab, Haryana, Rajasthan, Uttar Pradesh, Madhya
Pradesh and Uttaranchal (Easy Day & Easyday Market) and Chhattisgarh (Easyday
Market)
2. Background
In the Indian context it has been a challenge to provide a sustainable supply of fresh
and healthy vegetables to consumers through organised retail outlets. Fragmented,
small landholdings and low awareness amongst farmers of good agricultural
practices are some of the impediments to delivering fresh and healthy vegetables to
consumers on a sustainable basis.