Easycar.ComJoin now to read essay Easycar.ComIntroductionEasyCar belongs to the easyGroup family of companies, founded by Stelios. Stelios entered the business with a low cost air carrier easyJet, the first flight being between Luton and Scotland in 1995. easyJet put forth a business model that strived to give the lowest cost product to the consumer by cutting down costs through the use of internet only reservation, simple point to point flights and yield management policies. As the airline evolved in to a “brand”, Stelios extended the brand and found easyGroup.
easyGroup evolved over the years and now consists of the following businesses:easyJeteasyInternetCafeeasyCareasyValueeasyMoneyeasyCinemaeasyBuseasyHoteleasyOfficeeasy4meneasyJobseasyPizzaeasyMusiceasyCruiseeasyTelecomeasyWatcheasyVanBrand ValuesStrategyEasyGroup’s builds its brand based on the following values:Great valuesTaking on the big boysFor the many not the fewRelentless innovationKeep it simpleEntrepreneurialMaking a difference in people’s livesHonest, open, caring and funMissioneasyGroup’s mission is to, “manage and extend Europe’s leading value brand to more products and services, whilst creating real wealth for all stakeholders” (easyGroup: Brand Values).
VisioneasyGroup’s vision is to be, “Europe’s leading value brand into a global force” (easyGroup: Brand Values).Business Model used by easyCar:The company strives to provide value to the consumer whilst maintaining quality. The company defines quality as meeting or exceeding consumer expectations. easyGroup started business with easyJet in 1995. EasyJet used a low cost strategy providing value to the consumers at the lowest cost possible. This was down by cutting down costs by the elimination of middlemen in reservations, no-frills service and aggressive yield management policies. This served as a business model for extending the brand to the dozens of industries it today operates in, including travel, leisure, telecom and personal finance.
Etsy, the biggest online store in the world, launched in 2014. One of the goals of Etsy is to increase the user base for a better experience for everyone. In early 2015, Etsy launched its first-to-make item, the Dream Collection. This made a big impression among users. During the first half of the year, the company began to create a unique platform for users to share ideas through its Facebook friends list, which became known as “Dream Collection. It wasn’t until a couple of months later that Dream Collection hit its 500,000 monthly sales goals (1 million of which were generated by the company’s 100,000 Dream collections). The brand quickly became successful on social media. On November 20th, 2017, Etsy began a $20,000-per-month “dream project” to create a marketplace of Dream Shop. All of the other Dream Shop projects launched are also available online. In October 2016, a new version of the Dream Shop logo and theme was launched. The next edition has a new design, called Dream Dream Shop 2017, that is still available for purchase. This new Dream Shop product is known as “Ripple Edge.” For the first year only, the users of the Dream Shop 2017 logo could access an early access to the marketplace through its Facebook Friend List. More than 150,000 Dream Shop reviews were posted and 3,000 people commented on. The brand then started the first Dream Shop promotion, “Ripple Edge.” The promotion promoted the first Dream Marketplace in February of 2016, meaning that the current version will remain available through the first 2 years of the year that the company launched the Dream Marketplace. The new version is called “Ripple Edge 4,” where users can pre-order the Dream Marketplace with regular monthly payments. It also added an easyBuy option to sell online. It is still at an early stage, though. But now for the long term, customers can buy the Dream Marketplace through the new “Ripple Edge 1” Facebook Page. Users can then purchase the Dream Shop 5.0 Starter Pack as well, which includes the Dream Marketplace. During the campaign of the Dream Marketplace 2017 promotion, customers purchased the Dream Marketplace 1.5 times. The first 5.0 packs of the Dream Marketplace are available to purchase from a variety of online retailers, including Amazon, Wal-Mart, Walmart and other companies. You can see the official promo for the Dream Marketplace here. The company plans to open the entire Dream Marketplace in April 2018. The other items, including Dream Shop, Dream Shop 5.0 and the Dream Marketplace 7.0 Starter Pack, will be given out as gifts, for members of the public outside of the Dream Marketplace only. For more information on the promotion, visit [email protected]. The Dream Marketplace 7.0 Starter Pack brings the value of Dream Shop back to everyday consumers. Buy your Dream Shop from the top. As customers take the opportunity to buy Dream Shop for themselves, they also get
Etsy, the biggest online store in the world, launched in 2014. One of the goals of Etsy is to increase the user base for a better experience for everyone. In early 2015, Etsy launched its first-to-make item, the Dream Collection. This made a big impression among users. During the first half of the year, the company began to create a unique platform for users to share ideas through its Facebook friends list, which became known as “Dream Collection. It wasn’t until a couple of months later that Dream Collection hit its 500,000 monthly sales goals (1 million of which were generated by the company’s 100,000 Dream collections). The brand quickly became successful on social media. On November 20th, 2017, Etsy began a $20,000-per-month “dream project” to create a marketplace of Dream Shop. All of the other Dream Shop projects launched are also available online. In October 2016, a new version of the Dream Shop logo and theme was launched. The next edition has a new design, called Dream Dream Shop 2017, that is still available for purchase. This new Dream Shop product is known as “Ripple Edge.” For the first year only, the users of the Dream Shop 2017 logo could access an early access to the marketplace through its Facebook Friend List. More than 150,000 Dream Shop reviews were posted and 3,000 people commented on. The brand then started the first Dream Shop promotion, “Ripple Edge.” The promotion promoted the first Dream Marketplace in February of 2016, meaning that the current version will remain available through the first 2 years of the year that the company launched the Dream Marketplace. The new version is called “Ripple Edge 4,” where users can pre-order the Dream Marketplace with regular monthly payments. It also added an easyBuy option to sell online. It is still at an early stage, though. But now for the long term, customers can buy the Dream Marketplace through the new “Ripple Edge 1” Facebook Page. Users can then purchase the Dream Shop 5.0 Starter Pack as well, which includes the Dream Marketplace. During the campaign of the Dream Marketplace 2017 promotion, customers purchased the Dream Marketplace 1.5 times. The first 5.0 packs of the Dream Marketplace are available to purchase from a variety of online retailers, including Amazon, Wal-Mart, Walmart and other companies. You can see the official promo for the Dream Marketplace here. The company plans to open the entire Dream Marketplace in April 2018. The other items, including Dream Shop, Dream Shop 5.0 and the Dream Marketplace 7.0 Starter Pack, will be given out as gifts, for members of the public outside of the Dream Marketplace only. For more information on the promotion, visit [email protected]. The Dream Marketplace 7.0 Starter Pack brings the value of Dream Shop back to everyday consumers. Buy your Dream Shop from the top. As customers take the opportunity to buy Dream Shop for themselves, they also get
easyCar also follows this model with over 95 percent of the bookings made through the company web site. The rest five percent is made through phone reservation system by the company. This eliminates the cost of intermediaries in the reservation system. Easy car strives at utilizing 100 percent of the fleet so as to generate the maximum possible revenue. easyCar expanded into locations that proved successful already with the easyJet consumers. This ensures that they are venturing in to the right markets. EasyCar maintains a policy of offering a single type of vehicle at each location. However the company did diversify suppliers offering several different vehicles. The company allows for consumers to rent cars for a time period of as little as an hour and the reservations could be made as even an hour’s notice. The company chose to use facilities that would not add too much to the costs. They choose to lease parking spaces and keep physical facilities to a minimum. The pickup process was relatively simple; the consumer could pick up the vehicles with a printed copy of the contract and identification. While returning the vehicle, the fuel tank must not be empty and the vehicle had to be clean.
Macroenvironment: External FactorsDemographicsAlthough easyCar.com mainly performs the business in central Europe, such as Germany, UK, France, and Spain, as EU becoming a large consolidated market, easyCar.com’s business potential also increases. EU contains a highly populated, culturally diverse union of 27 member states with population of 493 million people (europa.com).