Essay About Economic Downturn And Slow Economic Growth

Hottie Hawg’s Smokin’ Bbq
Hottie Hawg’s Smokin’ BBQ
Case Study
Team 16
Strengths:
NASCAR Partnership
Excellent food
Differentiated brand
Creativity of owners
Excellent marketing
Low infrastructure costs
Mobile restaurant
Little brand competition
Service flexibility
Proprietary recipes
Community support/interests
Professional marketing image
Weaknesses:
Lack of cash flow
Leadership working for two companies
Loss of founder means all lies on Vaughn
High travel costs for events outside of Atlanta
Licensing decision reduces the opportunity of franchise income
Limited distribution capabilities
Expansion is expensive
Non-centralized staff
Lack of business credit
Limited menu
Use of ACT funds to finance HHBBQ operations pierces the corporate veil.
Limited catering experience
Opportunities:
Aramark/Pepsi Center opportunity
NASCAR as growth partner
Growth within Atlanta
Brand awareness through additional licensing and potential franchising
Merchandise sales
Brick-and-mortar Flagship locations
Popularity of Food Trucks
Threats:
Hooters Restaurants
Other barbecue restaurants
Customer reluctance to patronize a polarizing brand
Loss of trade-secret information
Legal costs
Economic downturn/slow economic growth
Rising