Essay About Economic Uncertainty And Tech Companies

Case Observation
Case Observation
Key issues that is causing the lag of the rechargeable battery industry
Growth of electronic devices that utilizes non-battery source. (USB chargers, Bluetooth chargers, etc.)
Consumers aware of the price of energy and trying to cut costs. (thus preferring energies that doesn’t require rechargeables)
Consumers and companies are finding and using other ways to conserve and utilize energy. (battery consumptions are costly and is a physical burden)
Tech companies working their own energy source and rechargeable materials.
SWOT Analysis
Strengths
Profitable company considering fierce competition from Duracell, Energizer, and other top companies. (Sony, Samsung, etc.)
Strong North American presence. (USA, Canada)
Respectable research and development division.
Has international presence.
Weaknesses
Company is smaller than Duracell and Energizer. (difficult to grow)
Rayovac batteries have weaker brand awareness than Duracell and Energizer.
Market share is dominated by the main 2 brands. (Duracell and Energizer)
Lack of marketing and advertising efforts.
Lack promotional efforts.
Slow or non-existent consumer communications.
Lack of financial capital.
Economic uncertainty can affect the long-term growth or profitability of Rayovac.
Opportunities
Lead the North American market with better marketing and advertising.
Co-branding or co-marketing with other electronic brands.
Product diversification. (diversify into other battery products)
Channel into other markets. (Asia, Africa, Oceania, etc.)
Brand awareness or marketing through social network. (Statistics can be gained)
Hybrid batteries. (consumer less power and energy)
Research and development.
Off-shore production to cut costs and maximize profit.
Identify costs and time saving efforts of supply chain and