Eaton Corp Porters Five Forces ModelEssay Preview: Eaton Corp Porters Five Forces ModelReport this essay1. Competitive rivalry within the industryThe company faces significant competition from both larger and smaller companies, with the key competitive factors being customer and end-user service, price, quality, brand name and innovation.
Key Competitors of Eaton (ETN):Cooper IndustriesDanaherHoneywell InternationalIllinois Tool WorksJohnson ControlsParker-HannifinRockwell AutomationTextronUnitedWhat is Eatons market share in the industry of focus? (Industrial Machinery)Fragmented competitive structure increases rivalry. Competitors are quite diverse that makes it tough to become the best in the industry and increases competition.
Constant innovations and other industry changes heat up competition as well.Moderate market growth – S&P just changed their rating for Industrial Machinery from neutral to positive. Eaton started concentrating more on growing markets.
High fixed costs – competitors need to produce near capacity to attain lower costs and sell these large quantities that intensifies rivalryHigh exit barriers – Plant and equipment assets are very specialized so they cant be sold easily and it intensifies rivalry.INTENSE RIVALRYThreat of New Entrants / Barriers to EntryHigh initial capital investment – highly specialized plants and equipmentPatented technologiesEconomies of scale/high fixed costsStrict Government regulationsEstablished relationships with buyersHIGH BARRIERS TO ENTRY3. Threat of SubstitutesHigh possibility of cheaper or/and better innovative products and technologiesModerate Level of Buyers willingness to substitute for standardized productsLow Customer switching costsHIGH THREAT OF SUBSTITUTES4. Bargaining Power of SuppliersSource: Mergent Horizon:Eaton has 22
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