Lenovo Pc Marketing Principles Group AssignmentLenovo PC Lenovo is an innovative technology company that makes many electronic product for the consumers. The company was founded in 1984. From 1996, the sales of the computers are the top in China’s market. In 2013, the sales of Lenovo’s PC become the top in global market and becoming the worlds fourth largest PC manufacturer. With increasing living standard, the demand of computers also increasing. Many manufacturers are interesting in PC market, at the same time the competitor of Lenovo also increasing. Let’s look into the strategies that Lenovo company taken to meet the competition. Product The Lenovo PC’s product strategy is put more importance on the development of the function, requires the product have a desirable feature and put the product function on the first place. The product positioning into middle end market and high end market. IdeaPad is the middle end household product, ThinkPad is the high end commercial product. Price Lenovo is according the different market positioning and developed different pricing strategies. Product pricing is a corporate strategy that based on the company image and brand value. Lenovo have establish the high end product ThinkPad’s image by guide the development product and technology innovation and the pricing strategy is reduce the price in order to attract more consumers to purchase. In fact, reducing the price to increase more sales are risky especially in the high end product. It may be loss the original high end loyal consumers, they will think about reduce price is it the quality of product reduce or there have some problem with the product, and also reduce price cannot guarantee that other customers will purchase the product.
Place Lenovo normally through distributors, retailers, dealers and online channels to sell the PC product. Lenovo company sell the product to distributors and distributors sell the product to retailers and dealers, then the retailers and dealers sell the product to customers. Besides, the schools, government agencies and major enterprise will be request high quantities of the computers. Lenovo sell the product directly to these big customers and online channels.Promotion Lenovo pay more attention on the stage of the trade to understand customers’ needs and desires, devises short term plans to increase the consumption, attracting other brands of customers and potential customer to buy the product. For example, Lenovo advertise its product on social media, as a sponsorship in Olympic and involve in some public activities such as fund raising events and charity shows.
The promotion of new brands and products is very important, and the government was asked to develop a program for the promotion of new innovations in the digital economy. Besides, Lenovo is a member of the government regulatory commission, which has to ensure compliance with these standards. They are the primary body for the promotion of products, including new initiatives or new brand. We were asked to come up with a strategic plan for Lenovo. Lenovo company is a member of the government agency, which has to bring in more than 50 technical teams, and help government and corporate in setting the standards of performance in various sectors.
When Lenovo started, it was a company that was known for its strong business. Now, it is a new company that has a significant market share in the digital economy. It started as a company that wanted to be part of a small company in the digital economy, but now it has more than half a million active customers. There is another part of the company, and that is the online channel, that sells products and services. During the past 12-24 months, Lenovo has sold over 1 billion laptops, 10.9 billion tablets and 15 million PCs in the last three years. Besides, there are other new products that are sold online and the companies that make its gadgets, and the products were bought online. We wanted to develop a strategy that would target the digital economy like in the beginning, where it took a lot of effort, and then brought the whole consumer base online to meet these challenges, without any delay or any delay in the production process since the launch. We took about 16 months of planning steps and were able to move forward, in five working days and got it on to the market, on time.
Trouble with Lenovo business is that it doesn’t meet the standards of the government
Lenovo has not been able to successfully develop and make all its products with standards and technicals, and we failed to solve the problems of the country. We also do not believe in developing such a company in the digital economy, which is quite the opposite for the government. It needs the government’s help to create a strong economic environment, which it could be used for and the government will pay much more attention to the need in solving that problem. Lenovo is a part of the market that will get many billions of dollars of investment investments by the government. The government has not invested its own money to develop Lenovo products and services. There are many such companies with different services, it would not make any difference whether your business or your business depends purely on Lenovo technology or on Lenovo products. Therefore, the government has not invested any money to develop the Lenovo products.
Policies Lenovo has developed: 1) to promote the growth of the new industry, which is also connected to consumers 2) to provide better services and more access for customers, including faster delivery
By making the investments, Lenovo is creating a brand that is strong because of its strong brand image, and we believe in making these investments in this market. Lenovo should invest in improving and increasing the products it makes. In order to make this project sustainable, we have developed our management team, all the executives from the Lenovo team are also part of Lenovo team. These are the main management roles which we have developed: • We would like to develop business for the government with our own products and services and other customers, and we would want to strengthen the security of our products in this market.
2) To support the development of products and services and enhance our technology, and to boost industry through more research and development