Kone: The Monospace – Case Study – stefano1991
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Kone: The Monospace
KONE: The MonoSpaceGroup 1: Nimash Kirihe8ge Leif Nitschke Kiri Bendorff Anas SamiriSituaBonal Analysis 1/2: • Elevator Industry (Global)                –  Dominated by five companies (OBs, Thyssen, Schindler, Mitsubishi Electronics and KONE)                 –  Rising demand in elevators, due to an increasing urbanizaBon                 –  However, the demand peaked and was expected to fall                 –  Revenue structure is divided in two sectors (new equipment is accounBng for 9 bn USD and service is accounBng for 13 bn USD                 –  Service Market→→There are low entry barriers and high margins, which make it a high compeBBve market place SituaBonal Analysis 2/2:• KONE                –  Established in 1910 →→ HQ’s in Helsinki (FIN) and Brussels (BEL)                 –  OperaBng in both elevator and escalator industry                 –  KONE is the 3rd largest elevator company worldwide (behind OBs and Schindler)                 –  Three segments →→ low-rise (75%), mid-rise (15%) and high-rise (10%) of sales                 –  Market share→→Europe (57%), North America (29%) and others (14%) →→Germany is the largest market for elevators in Europe dominated by residenBal construcBon  (low-rise elevators)                 –  Equipment = 38% and Service 62% of revenues                 –  R&D team launched a new product to the market (MonoSpace) with Ecodisk technology  →→The new product offers: efficiency in space, reducBon in costs and Bme for installaBon and finally reducing energy consumpBon and costs, and even befer safety Problem definiBon:Low differenBaBon among compeBBon leading to a price compeBBon and an erosion of margins and therefore to a financial downturn of KONE.→→ German market potenBalWhat strategy regarding the MonoSpace is needed to penetrate the German elevator market?[pic 1]SWOT Analysis (MonoSpace):Strengths Weaknesses                –  Requires no oil                 –  Lower energy costs                 –  Be5er safety                 –  Reduced installa9on 9me                 –  Ride comfort                 –  Energy-saving/energy-efficient                 –  Machine room eliminated – Failure to match demand and supply – Unan9cipated consumer worries inconnec9on with MonoSpace – No provision for ven9la9on – Lack of approval for the MonoSpace – Cannot be installed in PenthouseBuildings – Not suited for outdoor useOpportuniBes                –  74% of low-rise residenBal buildings  are not expected to fall                 –  Extend capabiliBes of the EcoDisc and  MonoSpace product line                 –  Long-term partnerships                 –  Befer reputaBon Threats – Elevator regulaBons – Lower priced compeBtorsSoluBon PossibiliBes:

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(2016, 02). Kone: The Monospace. EssaysForStudent.com. Retrieved 02, 2016, from
“Kone: The Monospace” EssaysForStudent.com. 02 2016. 2016. 02 2016 < "Kone: The Monospace." EssaysForStudent.com. EssaysForStudent.com, 02 2016. Web. 02 2016. < "Kone: The Monospace." EssaysForStudent.com. 02, 2016. Accessed 02, 2016. Essay Preview By: stefano1991 Submitted: February 2, 2016 Essay Length: 881 Words / 4 Pages Paper type: Case Study Views: 488 Report this essay Tweet Related Essays Kone: Monospace KONE: MonoSpace Case write-up KONE is an elevator company with a new and innovative product to entering the market. This company is faced with the 2,212 Words  |  9 Pages Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Elevator Industry And Low-Rise. (June 28, 2021). Retrieved from https://www.freeessays.education/elevator-industry-and-low-rise-essay/