Essay About Emirates 4Ps And Rival Companies

Emirates 4ps
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PricingWhen it comes to prices and intangible sources of value, Emirates focuses on strategies that attracts customers, positioning the company far ahead from its competitors. Every year the airline achieves an increase of 15% compared to the revenues from the previous year and an increase of 7-10% in terms of number of passengers. Given the approaches Emirates employs, they are able to offer special prices and compete in the market with the rival companies which fall behind in terms of pricing by being between 25 and 30% costlier than Emirates Airlines. At the same time, the company invests in new airplanes and more technologic ones which hold almost 500 passengers and use 20% less fuel, which currently accounts for 45% of the costs of the company. One crucial strategy this company uses is the highly productive service which aims for efficiency and loyalty as a result of customer satisfaction. It is important not to assume that low prices will mean higher profits. In order to have a successful business, quality should be of great importance and prices should be set according to it. In order to add more value to the business, Emirates includes features such as lounges, special services for first class passengers, and even fast ticketing procedure as extras, which portray the company as being more luxurious and valuable.  (