Starbucks Philosophy
Essay Preview: Starbucks Philosophy
Report this essay
Starbucks
Starbucks philosophy has an impact on three areas; the people-oriented corporate culture, the employee stock ownership, and the enterprise that spares no effort to train employees. They believe that conducting business ethically is the right thing to do and is vital to success. The mission statement puts that all into perspective. “Our mission: to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.” To accomplish the mission, there are several principals that Starbucks strives to follow. They are committed to maintaining the uncompromising principals as they grow.
The first of those would be to have top quality. They ethically source the finest coffee beans and roast them with care. They believe the help to improve the lives of the farmers who grow this coffee since they purchase according to certain standards and pay fair prices. Starbucks also works directly with coffee, tea and cocoa farmers to develop responsible growing methods. They are investing in the farmers communities to ensure a sustainable supply of these crops.
The next principal is partners. Careful attention is paid to the relationship theory. They consider their employees as partners. They hope that it is not seen as a job. Starbucks welcomes diversity and believes in treating all employees with respect. They focus less on the IQ and more on the curiosity and emotional intelligence of possible employees during the hiring process. This proves that the company as a whole is very people oriented. They strive to provide the perfect working environment, creating mutual respect and trust.
This is reflected in the employee-oriented corporate culture. The wages and benefits are more generous than other companies. They offer benefits for both full-time and part-time employees. These benefits include health and dental insurance, employee assistance programs, disability insurance, and a company called working solution to help deal with work and family issues. The employees are also offered a stock-option plan. These incentive are offered to enhance the culture and values of the company and reduce staff turnover. They feel that the staff is the best advertising. They are the first line of brand ambassadors and endorsers. There is a large focus on training for the staff. This training includes business philosophy, customer service skills, work skills, and leadership training.
Of course, no company would be successful without customers. The company believes that their product is no only coffee, but the coffee shop culture and experience. Prices are based on the supply and demand relationship. However, Starbucks has its own pricing power. Starbucks has a priority to make sure employees are fully engaged. They are expected to uplift the customers. They focus on the human connection. Employees are to brighten a customers day if only for a brief moment. While in their stores, Starbucks expects their customers to feel a sense of belonging. They want to ease the stress of the outside world and offer a meeting place for friends.
Another focus of Starbucks philosophy is the communities in which they operate. The take the responsibility of being a good neighbor seriously. They feel that they have a Global Responsibility. Through their relationships with local nonprofit organizations, these stores are helping support neighborhood revitalization efforts to improve community education, employment, health, housing and safety.
The Starbucks Foundation was created as part of our commitment