Secondary Market Research to Support a New Product Innovation
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The Product
The Energy Bar is a mountable wall unit for households that enables them to track their energy usage by providing numbers for electric, heat, and water consumption.
The Energy Bar provides a visual to let you know how much you are using, how much you should be using, and how much you could be saving!
It also compares your usage for the current month to that of the month prior to help homeowners improve the energy efficiency of their homes, while also saving money.
As you see the numbers go up and down, you will intuitively know where you can reduce your consumption and utilities costs, and act on it immediately. Place it near your alarm system and it becomes easy to check before you, and the rest of your family, leave the house. This way, no unnecessary lights will be left on, heat will be kept to a minimum when you are away from the home, and no faucets will be left running by accident.
This unique device addresses the energy shortages and water management problems that we should all be concerned about.
Install an Energy Bar to ensure your future and your wallet!
The Evidence
In a poll conducted by Ipsos for Procter and Gamble, respondents chose “saving money” (64%) and “preserving resources” (56%) as the most important reasons for taking environmentally-friendly measures. When reporting the reasons that prevented people from leading a more environmentally-friendly lifestyle, 37% selected “not having enough information” (Franco, 2010).
Historic
North America
Consumer Expenditure on:
US$/ Household
Water and Miscellaneous Domestic Services
US$/ Household
Electricity, Gas, Other Fuels
1,934
2,010
2,138
1,975
2,077
US$/ Household
Heat Energy
(Euromonitor International, 2011)
Note. Adapted from Countries and Consumers, by Euromonitor International, January 2011, retrieved from
Copyright by Euromonitor International.
Consumption by Households: Electricity
Country
Quantity (in millions)
Canada
Kilowatt-hours
154,740
Canada
Kilowatt-hours
148,531
Canada
Kilowatt-hours
150,986
United States
Kilowatt-hours
1,392,241
United States
Kilowatt-hours
1,351,520
United States
Kilowatt-hours