Essay About Enmg 663Product Design And Unsatisfied Needs

Enmg 663 – Term Paper
AMERICAN UNIVERSITY OF BEIRUTFaculty of Engineering and ArchitectureDepartment of Industrial Engineering and Management[pic 1]ENMG 663Product Design and DevelopmentSection AInstructor:Dr. Ali YassineProject Midterm ReportDue on:28/03/2017Submitted by:Hicham Hayek2016-25105Luicci Nader20xx-xxxxxJaqueline Chraim20xx-xxxxxMission StatementIntroductionIdentifying Customer NeedsMarket AnalysisDemographicsSince people who share common demographic characteristics usually have the same purchasing decisions, our first step in market analysis was to identify what groups we are targeting with our product. As a summary for that the below table was created: Table 1 Demographic IdentificationPRIMARY MARKETSECONDARY MARKETAGE18-4030-65 and 10-16LOCATIONLEBANONMENA REGIONINCOME LEVEL$ 1000 OR MORE-LIFESTYLESCELEBRATIONSRESTO PUBS / EVENTSTYPE OF JOBDAY JOBBUFFET , PARTIESDISABILITIESTARGETS ALL PEOPLE Addressing Unsatisfied Needs The main objective of our product is to target what the customer feels missing in the existing plates. Customer needs are clearly identified through surveys and interviews which will be shown in the Market Research part. In the concept generation some of the needs will be targeted to convert them into attributes.Market Research (Jackie)Summary of FindingsAttitudes of Potential Customers (Jackie)Price Sensitivity (Jackie)Product Usage, Key Product Attributes, Needs, Wants & DelightersFrom similar products and customer needs we were able to identify a wide variety of product usage, Product attributes, needs, and wants.Some of the product usage are listed below:Eating while standingUsage with wineUsage with beerUsage with cansHolding your cell phoneEating while in/at the poolDecrease table numbers at pubs and restaurants.KEY PRODUCT ATTRIBUTESNEEDSWANTSCOMFORTABLECUP HOLDER WITH PLATEPHONE HOLDERLIGHT WEIGHTFORK AND KNIFE HOLDERFLOATABLESTABLEBEVERAGE VARIETYHOVER PLATEECO FRIENDLYDISPOSABLEHEALTH FRIENDLYDISHWASHER SAFESTYLISHMICROWAVEABLEWEIGHT ACCOMODATIONSYMETRIC BEVERAGE VARIETYPROFESSIONAL QUALITYEASY TO CLEANPRICEFUNCTIONALCustomer Statements to Need StatementsAfter interviewing several potential customers, we had to convert customer statements to need statements: