Essay On 12Retrenchment Strategy

Radioshack Case Study [pic 1]Case AnalysisJuan OropezaBusiness 497A Mon-Wed, 5:00 – 6:15pDr. ParkhurstTable of ContentsOrganization SummaryHistory………………………………………………………………………………1                Strategic Management………………………………………………………………3                                        Industry CompetitionCompetitors…………………………………………………………………………5Diversity of Competitors……………………………………………………………6Brand Identity and Product Differentiation…………………………………………7The External EnvironmentPolitical-Legal Forces……………………………………………………………….7Economic Forces…………………………………………………………………….8Social Forces        ……………………………………………………………………….8Technological Forces        …………………………………………………..………….10Ethics and Corporate Social ResponsibilityMission, Goals, and Objectives…………………………………………………….11Corporate Level Strategy…………………………………………………………12Retrenchment Strategy – Liquidation 201………………………………………….15Business Size, Strategy and /Performance………………………………………….16Functional Strategies – MarketingPricing Strategy……………………………………………………………………..16Promotion Strategy………………………………………………………………….17Product/ Service Strategy…………………………………………………………….17Place (Distribution).