H&m Marketing Plan H&M MARKETING PLAN MRKT 5000 OB S1 2017PREPARED BY DAWA GYATSOTABLE OF CONTENTSHEADINGS PAGEEXECUTIVE SUMMARY 3BACKGROUND 3MARKETING OBJECTIVES 4CURRENT MARKET SITUATION 5MARKET PLANS 9IMPLEMENTATION AND CONTROL OF MARKETING PLAN 13BIBLIOGRAPHY 13EXECUTIVE SUMMARYWhile H&M is growing, and expanding strongly in the worldwide markets, it must strengthen its online platforms, customer relations and brand loyalty in Switzerland to sustain its performance..
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