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Reed Case Supermarkets Essay Preview: Reed Case Supermarkets Report this essay [pic 1][pic 2][pic 3]Table of ContentsExecutive Summary 3Situation Analysis 3Competition Faced 4Problems Faced by Protagonist 5Internal environment – Strengths and Weaknesses 5External environment – Opportunities and Threats 6Alternatives 8Evaluation of Alternatives 8 10 12Conclusion 13Appendix 13Appendix A 13Appendix B 14Appendix C 14Appendix D 15Executive Summary Reed was founded in 1939 by William H Reed in Kalamazoo, Michigan. By 1960, 25.