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Rom Friday Night Case Market Challenge:Maximize revenues and profits attract at least 3,500 visitors (capacity of 5,000)Time for the FNL: Oct 9, 20151.Which target market should the event focus on?2.Revisions to the price, promotion and productInternal Analysis:1.Finance+no income tax51% from government grants17% from ancillary operations15% from admissions fees$15,000 budget for promotion-65%cost from the event’s gross profit2.Marketing+Well-known.