Internal Marketing Communications International Marketing CommunicationsIndividual ReportExecutive SummaryThe purpose of this report is to explain the theoretical rationale and practical considerations for companies seeking to run successful integrated marketing communications campaigns within the video game sector.This report draws attention to the various ways that IMC has been used by companies in the video game industry,.
Ib Extended Essay About Economics Table of contents:I Introduction………………………………………………………………………………..2II Literature Review and background……………………………………………..30.1 “Lemon market”……………………………………………………………………………………….30.2 “Singles’ Day”…………………………………………………………………………………………..3III Research Methodology and Plan………………………………………………..4Section 1 the emergency of “lemon market” in Chinese e-commerce market.5 E –tailer’s perspective……………………………………………………………………5 Consumer’s perspective………………………………………………………………..7Section 2 Solutions of preventing “adverse selection”………………….9Section.
