Mico-Cola Company Report 30.512 Marketing and society Lecturer: Dr. Maureen Syn Mico-cola Report (Sept 7th, 2010) Tran Van Tien S2084220 Table of contents Introduction……………………………………………………………………3 Discussions…………………………………………………………….…..…4 Product…………………………………………………………….………4 Desirable products……………………………………………….……4 Information of products…………………………………………….…4 Price……………………………………………………………………….5 Competitive pricing………………………………………….………..5 Product-line pricing strategy………………………………………….5 Promotion………………………………………………………..……….6 Advertising and tagline……………………………………………….6 Place and Distribution channels……………………………………..……6 Place…………………………………………………………….…….6 Distribution channels………………………………………….…..….7 Findings…………………………………………………………….…..…….8 Recommendations……………………………………………………..…..….9 References…………………………………………………………………….10 Mico-cola report Introduction The.
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Hmv Case Study Table 2: StrengthsExtensive Market Presence A very strong entertainment brand nameEmerging HMV live businesskey store locationsEstablished excellent reputation for serviceWeaknessFalling Market share in sectorWeak liquidity positionSlow to respond to changetoo much dependence on promotional pricing to encourage salesLittle understanding of consumer trends Lack of latest technology in store OpportunitiesFocus on key developmentsGrowth.
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