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Advanced Marketing Research [pic 1][pic 2][pic 3][pic 4]Effect of bold advertisements (in various forms of media) on brand’s image and consumer attitudes and perceptionsProject report submitted to the Indian Institute of Management RohtakIn partial fulfilment for the award of the diplomaofPost Graduate Diploma in ManagementbyAbhishiktha Sarella, Aarti Saini, Apoorva SinghRamyaDeepthi, Navdeep SinghUnder the guidance of.