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Kellogs Perceptual Positioning Essay Preview: Kellogs Perceptual Positioning Report this essay KelloggsNameInstitution [pic 1]The above perceptual positioning map displays how customers perceived the different brands present in the cereal industry. The brand names Frosted Flakes, and Rice Krispies represent the Kellogg Company (Kotler, 2011). The competitors to Kellogg in the map include General Mills, Ralcorp, and.