Feasibility Study – College Courier Inc. Essay title: Feasibility Study – College Courier Inc. Table of Contents Executive Summary………………………………………………………………………1 Introduction……………………………………………………………………………….2 Industry Analysis………………………………………………………………………….2 Competition Analysis……………………………………………………………………..3 Internal Analysis…………………………………………………………………………..4 Marketing Analysis………………………………………………………………………..5 Financial Ratio Analysis…………………………………………………………………..6 Alternatives………………………………………………………………………………..7 Decision & Action Plan……………………………………………………………………8 Contingency Plan…………………………………………………………………………..9 Exhibits……………………………………………………………………………… 10-24 EXECUTIVE SUMMARY Introduction: Role: Dwayne Leslie Decision: Whether to purchase College Courier Inc.,.
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