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Adventurous Horizon Travel Marketing Mix Essay Preview: Adventurous Horizon Travel Marketing Mix Report this essay Adventurous Horizons TABLE OF CONTENTS EXECUTIVE SUMMARY 1.0 MARKETING OBJECTIVES 1.1 COMPANYS PROFILE 1.2 COMPANYS OBJECTIVES 2.0 MARKETING OPPORTUNITIES 2.1 SOCIAL TRENDS 2.2 TRAVEL PATTERNS 3.0 TARGET MARKET 3.1 MARKET PENETRATION STRATEGY 3.2 MARKET CHARACTERISTICS 4.0 THE SEVEN Ps 4.1.