Pages • 1
Case Study: Albert Heijn Kies & Kook Case Study: Albert Heijn Kies & Kook �Kies & Kook’ product group The Dutch grocery store chain Albert Heijn (AH) introduced a new product group that is called �Kies & Kook’, choose and cook, which targets consumers with different preferences concerning their nutrition but the same preference concerning.
Related Essay Topics:
Albert Heijn KiesBest Quality FoodCompanys Principal Product GroupsNew Product Group