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Paper on Amazon Amazon.com, Inc. is an American e-commerce company. It is the largest Internet-based retailer in the United States. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, software,.