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Starbucks Case Report Starbucks’ ReportSince 1971, Starbucks has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. In 1982, Howard Schultz joined the Starbucks marketing team. In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. That’s when he discovered his long-term vision:.