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Amway Case Study Amway’s history began in 1949 by richard devos and jay van andel of nutriliteAfter 10 years : 200 distributors in US midwest1961: American Way Association (Amway) was official establishment1962: enter Canada marketEnd of 1962: Product line is cosmetic (>200) ; 100000 contributor ; annual sales increas 12 times1970s: enter europe and asia.